URSA MAJOR hits The Pop-Up Flea this weekend in NYC

We’re heading down to NYC for The Pop-Up Flea this weekend. Exciting. We’ll be showing all our goods including our limited-run UM x Topo Dopp kit which has been getting some great press coverage in recent weeks. Not sure exactly what to expect for The Pop-Up, but feels like a safe bet given the brand line-up, venue and organizers.

This is one of those things you can’t plan for: it came over the fence late in the game and we had to say ‘yea or nay’ within a day or so. We decided to make the investment and go for it. Should be a great group of people and we never regret getting out there into the field to connect with customers, media, other brands… who knows what will come of it?

Please stop by and say hello if you’re in NYC this weekend!

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