@UrsaMajorVT – donning a new bear suit

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Heads up, friends: you may have noticed, we recently tweaked our digital brand handle from “UrsaMajorMen” to “UrsaMajorVT” across all our channels (URL, Twitter, Instagram, etc). Same friendly crew, same great products – we’re just embracing our Vermont roots! Feelin’ like a new bear already (nothing against the old one… this suit just feels more us). Onward & upward, The UM Crew (in VT!)

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