Encouraging snippet from a recent article in the New York Times:
American consumers spent $4.8 billion on men’s grooming products in 2009, according to Euromonitor International, a market data firm. In 1997, the figure was half that — $2.4 billion. Among the fastest growing men’s segments is skin care, which refers to nonshaving products like facial cleansers, moisturizers and exfoliants. That category grew more than fivefold over the period, to $217 million from $40.9 million, Euromonitor said.
The good news here is that men are starting to take better care of themselves, even if the products they're using are loaded with suspect chemicals and made with little if any regard for human health or the environment.
Educating these men and getting them to try a healthier (and, frankly, far superior) solution is Ursa Major's challenge... and opportunity!
(That guy's called Evan and he's one of our product testers. He also took the photo. Thanks, Red!)
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