'Brand color system' in sight (finally!)

2 September 22, 2010
Here's a glimpse of our 'brand color system'... VERY exciting to see this come to life after some pretty intense (!) color exploration over the past month or two with our design collaborators down in Austin. Amazing how even a subtle variation in color can dramatically alter one's perception of something... a tube of very fine shave cream, for instance. Honing in on the right colors when working remotely is complicated by the fact that what you see on your screen (or print-out) is most likely quite different to what colleagues are looking at thousands of miles away... Enter the Pantone book!! This handy little device makes sure we're all speaking the same color language. Worth it's weight in gold for this type of work. Photo credit: Zach Ferguson of Ptarmak

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