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The Grey Lady takes a shine to our Fall Crop

2 September 16, 2011

So, the venerable Grey Lady featured URSA MAJOR in the Thursday Style section a few weeks back. Here's an excerpt, in case you missed it:

… This moisturizing shave cream, which subtly smells of ginger and vetiver and gives an incredibly smooth shave, has done well enough that Ursa Major’s fall crop includes a $26 face wash, a $24 toner, and a $29 hydrating balm for men’s weather-worn mugs. The face wash from Ursa Major (which stands for Great Bear, the constellation that encompasses the Big Dipper and guides explorers) just might be your boyfriend’s gateway drug into the wild world of exfoliation. It’s a low-foaming, grime-reducing, pore-cleansing wash with exfoliating fruit acids that’s a pleasure to use in less time than it takes to brush teeth. Ursa Major’s “toner” is a misnomer in a way, said Oliver Sweatman, who created the line with his partner, Emily Doyle. He uses it on a cotton wipe to refresh his face on the go or at night, which is why he calls it the “lazy man’s face wash.” Mind you, he doesn’t look lazy, but radiant — in a fresh-from-the-fields rugged way.
(I wasn't going to include that last sentence, but Emily insisted. If anyone around here is radiant, it's Emily, not me.) Anyway, read the full review here. Major thanks to the writer, Catherine Saint Louis, who took the time to stop by and learn about our line at Elements Showcase in NYC. And to friends and collaborators working behind the scenes. Onward!

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