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Just like that, Toner becomes Tonic (no change to formula)

2 August 30, 2012
So we're switching up the positioning on our 'Essential Face Toner'. Here's why: This is an awesome product every guy needs to own and the name 'toner' just doesn't do it justice. I mean this thing does waaaay more than 'tone' - we formulated it to be a cleanser to go, a robust exfoliator (3% a/bha complex), a great post-shave healer (irritating, razor burn, in-growns) and of course a balancing toner. So it's now called '4-in-1 Essential Face Tonic'. Much better, right? Subtle but important difference for a truly robust product. Sales are already up 30%! Here's a snippet from the label copy:
Revitalize YOUR SKIN » This potent liquid cure-all (it's a cleanser, exfoliator, post-shave healer and toner in one) removes oil and grime, dissolves dead skin and clears blocked pores, while combating blemishes, razor bumps and ingrown hairs. Soothes & hydrates to boot! Used daily it'll deliver clearer, brighter and calmer skin. What's not to like? GET IT ON » Splash generously on a cotton round (or hands) and wipe gently but thoroughly across face, neck and behind ears. Follow with our face balm for added hydration and protection. Use post-shave or any time you want to clean and refresh dull, tired or oily skin. Works great for all skin types.
Try the tonic... it's truly an exceptional product and it will improve your skin. And much like our shave cream, face wash and face balm, you'll want to keep a bottle close by so you can take a good sniff every time you want some quiet respite away from the madness of life. Find some TONIC here.

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