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Here's some encouraging new research which suggests growing public awareness around toxins in skin care, home cleaning products, etc. (even if 50% of Americans are still in the dark about this important health issue). The snippets below come from a newsletter put out by Organic Monitor
, summarizing the report. The report itself was sponsored by Seventh Generation
(another VT-based company):
Nearly two-thirds of all Americans (64%) say they are "concerned" or "very concerned" about potentially harmful chemicals and petroleum-based ingredients found in everyday personal care, household cleaning, laundry and baby care products… Top concerns of petroleum-based products are "long term health effects" (75%) and "absorption through the skin" (71%). Concerns were similar across age, gender and other demographic categories. More than half (54%) of respondents went so far as to agree "brands should be required to post warning labels on their packages if their products contain petrochemicals." Nearly two-thirds (60%) reported that they are "likely" or "very likely" to seek bio-based products the next time they shop. The study indicates that half of all Americans (50%) are unaware that many personal care, household cleaning, laundry and baby care products contains petroleum-based ingredients or petrochemicals. About 58% of respondents reported that they are "actively searching for greener (more energy-efficient, natural, sustainable, etc.) products these days." In addition, 58% of respondents indicated that they "feel personally responsible to change daily habits and purchase practices to positively impact the environment."
While we take all studies with a grain of salt (especially ones put out by companies trying to sell you something), these figures do support our hunch that a growing number of Americans want clean, toxin-free/safe, effective products in their homes Encouraging! P.S. We tried to find a link to the full report on Seventh Gen's site but couldn't, otherwise we would link to it here.
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