64% of Americans concerned about toxins in the home (with good reason!)

Oliver Sweatman October 24, 2012
Here's some encouraging new research which suggests growing public awareness around toxins in skin care, home cleaning products, etc. (even if 50% of Americans are still in the dark about this important health issue). The snippets below come from a newsletter put out by Organic Monitor, summarizing the report. The report itself was sponsored by Seventh Generation (another VT-based company):
Nearly two-thirds of all Americans (64%) say they are "concerned" or "very concerned" about potentially harmful chemicals and petroleum-based ingredients found in everyday personal care, household cleaning, laundry and baby care products… Top concerns of petroleum-based products are "long term health effects" (75%) and "absorption through the skin" (71%). Concerns were similar across age, gender and other demographic categories. More than half (54%) of respondents went so far as to agree "brands should be required to post warning labels on their packages if their products contain petrochemicals." Nearly two-thirds (60%) reported that they are "likely" or "very likely" to seek bio-based products the next time they shop. The study indicates that half of all Americans (50%) are unaware that many personal care, household cleaning, laundry and baby care products contains petroleum-based ingredients or petrochemicals. About 58% of respondents reported that they are "actively searching for greener (more energy-efficient, natural, sustainable, etc.) products these days." In addition, 58% of respondents indicated that they "feel personally responsible to change daily habits and purchase practices to positively impact the environment."
While we take all studies with a grain of salt (especially ones put out by companies trying to sell you something), these figures do support our hunch that a growing number of Americans want clean, toxin-free/safe, effective products in their homes Encouraging! P.S. We tried to find a link to the full report on Seventh Gen's site but couldn't, otherwise we would link to it here.

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