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Packaging tweak: still dapper, but with a bit more oomph

2 January 16, 2013
Sometime last year we started toying with the idea of amping up our packaging just a bit. It was a challenge because we love our packaging as-is… it's clean, subtle, and balanced (pat, pat!). We didn't want to stray too far from this vibe, however we felt we could do some things to bring a bit more 'oomph' to the package to make sure busy shoppers didn't miss our dapper but understated Great Bear out there on retail shelves. So we called up our creative friends at Ptarmak in Austin and kicked off a round of design exploration… what should the next edition of our packaging look like? Well, after a few weeks of intense back-and-forth, here's where we ended up. UM packaging tweak - face wash comparison Overall we're really pleased with way things came out and will, of course, continue to dial things in over time... As always, we'd love to hear your thoughts as the Great Bear evolves! (Note: the new blue/green accent color in the image above appears a little bluer/brighter than it actually is.)

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