Open Positions

• Senior Manager of Retention Marketing

  Ursa Major crafts refreshingly-different skincare essentials to help mindful explorers look, feel and do their best. Pure, powerful and refreshing, our advanced formulations nourish, calm and revitalize skin for that “healthy mountain glow”. Based in the Green Mountains of Vermont, we have loyal customers all over the world, united by a shared ethos of clean simple living, sustainability and a sense of adventure.

  About this role 

  • We are looking for a customer-obsessed, data-driven team player to manage all UrsaMajorVT.com retention and lifecycle efforts, and help maximize the potential of our owned channels, reporting to one of our co-founders (and over time to a VP of Digital/DTC).
    You’ll be responsible for identifying our most valuable consumer segments, mapping out user journeys and working to improve customer lifetime value and growing repeat customer revenue, working with internal and external partners to optimize our email + SMS flows, web products, subscription program, and loyalty programs, as well as finding other creative ways to nurture valuable customers and grow LTV.
    You’re passionate and rigorous about using data and insights to improve the customer experience across every stage of the life cycle. You thrive in a state of continuous learning and are comfortable making decisions at 70%-80% confidence based on the right data and intuition/gut feel.
    Ursa Major enjoys healthy retention metrics currently, however we see this as one of the biggest growth opportunities going forward, to complement our successful paid and organic acquisition efforts. We’re a small but growing team, and are looking for a go-getter who’s excited to apply a curious, growth-oriented mindset to this role as our company grows. We have an office in Waterbury, VT, but we're remote-friendly and you can work from anywhere as long as you can be online during our regular office hours, with a visit to VT 3-4x/year (at the Company's expense).

  Primary Responsibilities:

  • - Develop a strategic & synergistic plan re: how to profitably grow retention and customer loyalty and LTV, and partner with others in the business to achieve this plan
  • - Using data and insights, define our most valuable consumer segments, mapping out user journeys and friction points and opportunities across all touch-points; work across the organization to optimize the journey
  • - Partner with internal & external partners to optimize retention strategies across all programs including Loyalty, Subscription, Email Flows, SMS, and Sampling to help attain revenue targets and improve LTV & repeat customer rates
  • - Work with brand and product teams to translate our mission, brand and product offering into a compelling marketing, product and content strategy for existing customers within CRM, loyalty, and other customer touch-points
  • - Enhance implementation of automated lifecycle campaigns through segmentation based on purchase behaviors and customer data
  • - Cultivate strong customer economics around repeat rates, frequency, AoV, ARPU, engagement, CLTV, churn prevention and champion a "let's grow LTV" mindset across the business
  • - Regularly analyze campaign results; establish KPIs and goals to work towards. Profile weekly and monthly reports; Identify actionable next steps for improvement
  • - Think of new innovative ways to encourage repeat shopping behaviors; A/B test to better understand and optimize across campaigns
  • - Audit and re-platform our subscription program, while also evaluating, concepting and testing the feasibility of a complementary loyalty program
  • - Collaborate with e-commerce, marketing, creative, operations, and third party agencies/vendors to scale successful retention & loyalty programs
  • - Partner w/ VP Finance to manage P&L of all retention programs, including directing and overseeing forecasting, retention programs & cohort reporting, and business analysis

  SMS & Email:

  • - Manage the Email and SMS programming calendar from end-to-end, including working with marketing and ecom teams to establish a monthly calendar, creative briefing/feedback, execution within ESP/SMS platform, and feedback/reporting
  • - Bring creative best practices to the table, while establishing a testing roadmap for all campaign emails & SMS
  • - Manage end-to-end customer lifecycle program from the ground up, using trigger-based messaging (email / SMS / etc ) to increase lifetime value / LTV and reduce churn (currently handled via Wunderkind)

  Qualifications

  • - 5+ years of digital marketing and retention experience within the beauty, wellness, or CPG industry
  • - Hard working, self-starter mentality who is also detail- and quality-oriented; a strong penchant for rolling up sleeves and diving into the work
  • - Strong analytical skills with the ability to understand and report on data; use of both data and qualitative insights to create and iterate on retention strategy
  • - Analytics-savvy and up-to-date on innovative tools, platforms, and resources
  • - Deep experience in CRM / ESP platforms, Klaviyo, and Shopify Plus
  • - Experience working with an SMS platform, such as Attentive, SMS, Postscript, etc (or managing agency doing the same)
  • - Subscription experience with CPG is strongly preferred
  • - Strong knowledge of lifecycle and automation best practices
  • - Strategic, customer-centric thinker who understands business and brand complexities, and develops retention approaches that address these nuances
  • - Experience with Loyalty & Referral platforms (Swell, Yotpo, etc.)
  • - Familiarity with web and BI analytics tools (Looker, Tableau, Segment, etc)
  • - A strong native interest in healthy living, clean skincare and sustainability
  • - MBA or similar experience preferred

  What you’ll love about working at Ursa Major:

  • - Small-company feel with big growth ambitions
  • - A passion for sustainability - certified B Corp
  • - Competitive compensation, plus equity
  • - 401k
  • - Health benefits and paid parental leave
  • - Carbon Offsets for employee commutes
  • - Generous vacation time plus 2 Epic Days yearly
  • - Nice new clean office in Waterbury, VT (dog-friendly)
  • - Ability to work remotely
  • - Monthly team lunches and a kitchen stocked with snacks + local brews
  • - Monthly team outings (usually volunteer work for local non-profits)
  • - Ursa Major products - of course!
  • Please submit your application (with a cover letter please) to careers@ursamajorvt.com.
    Also, please include the exact title of the job you're applying for in the Subject Line of your email.

• Create your Dream Job

  Don’t see your dream job here but still interested in exploring a role at Ursa Major? Shoot us an email telling us how you think you can help grow our business. To apply, please send a cover letter and resume (or LinkedIn profile) to careers@ursamajorvt.com (it might help to put the job you’re applying for in the email Subject). Thank you!