Open Positions

• Senior Manager of Retention Marketing

  Ursa Major crafts refreshingly-different skincare essentials to help mindful explorers look, feel and do their best. Pure, powerful and refreshing, our advanced formulations nourish, calm and revitalize skin for that “healthy mountain glow”. Based in the Green Mountains of Vermont, we have loyal customers all over the world, united by a shared ethos of clean simple living, sustainability and a sense of adventure.

  About this role 

  • We are looking for a customer-obsessed, data-driven team player to manage all UrsaMajorVT.com retention and lifecycle efforts, and help maximize the potential of our owned channels, reporting to one of our co-founders (and over time to a VP of Digital/DTC).
    You’ll be responsible for identifying our most valuable consumer segments, mapping out user journeys and working to improve customer lifetime value and growing repeat customer revenue, working with internal and external partners to optimize our email + SMS flows, web products, subscription program, and loyalty programs, as well as finding other creative ways to nurture valuable customers and grow LTV.
    You’re passionate and rigorous about using data and insights to improve the customer experience across every stage of the life cycle. You thrive in a state of continuous learning and are comfortable making decisions at 70%-80% confidence based on the right data and intuition/gut feel.
    Ursa Major enjoys healthy retention metrics currently, however we see this as one of the biggest growth opportunities going forward, to complement our successful paid and organic acquisition efforts. We’re a small but growing team, and are looking for a go-getter who’s excited to apply a curious, growth-oriented mindset to this role as our company grows. We have an office in Waterbury, VT, but we're remote-friendly and you can work from anywhere as long as you can be online during our regular office hours, with a visit to VT 3-4x/year (at the Company's expense).

  Primary Responsibilities:

  • - Develop a strategic & synergistic plan re: how to profitably grow retention and customer loyalty and LTV, and partner with others in the business to achieve this plan
  • - Using data and insights, define our most valuable consumer segments, mapping out user journeys and friction points and opportunities across all touch-points; work across the organization to optimize the journey
  • - Partner with internal & external partners to optimize retention strategies across all programs including Loyalty, Subscription, Email Flows, SMS, and Sampling to help attain revenue targets and improve LTV & repeat customer rates
  • - Work with brand and product teams to translate our mission, brand and product offering into a compelling marketing, product and content strategy for existing customers within CRM, loyalty, and other customer touch-points
  • - Enhance implementation of automated lifecycle campaigns through segmentation based on purchase behaviors and customer data
  • - Cultivate strong customer economics around repeat rates, frequency, AoV, ARPU, engagement, CLTV, churn prevention and champion a "let's grow LTV" mindset across the business
  • - Regularly analyze campaign results; establish KPIs and goals to work towards. Profile weekly and monthly reports; Identify actionable next steps for improvement
  • - Think of new innovative ways to encourage repeat shopping behaviors; A/B test to better understand and optimize across campaigns
  • - Audit and re-platform our subscription program, while also evaluating, concepting and testing the feasibility of a complementary loyalty program
  • - Collaborate with e-commerce, marketing, creative, operations, and third party agencies/vendors to scale successful retention & loyalty programs
  • - Partner w/ VP Finance to manage P&L of all retention programs, including directing and overseeing forecasting, retention programs & cohort reporting, and business analysis

  SMS & Email:

  • - Manage the Email and SMS programming calendar from end-to-end, including working with marketing and ecom teams to establish a monthly calendar, creative briefing/feedback, execution within ESP/SMS platform, and feedback/reporting
  • - Bring creative best practices to the table, while establishing a testing roadmap for all campaign emails & SMS
  • - Manage end-to-end customer lifecycle program from the ground up, using trigger-based messaging (email / SMS / etc ) to increase lifetime value / LTV and reduce churn (currently handled via Wunderkind)

  Qualifications

  • - 5+ years of digital marketing and retention experience within the beauty, wellness, or CPG industry
  • - Hard working, self-starter mentality who is also detail- and quality-oriented; a strong penchant for rolling up sleeves and diving into the work
  • - Strong analytical skills with the ability to understand and report on data; use of both data and qualitative insights to create and iterate on retention strategy
  • - Analytics-savvy and up-to-date on innovative tools, platforms, and resources
  • - Deep experience in CRM / ESP platforms, Klaviyo, and Shopify Plus
  • - Experience working with an SMS platform, such as Attentive, SMS, Postscript, etc (or managing agency doing the same)
  • - Subscription experience with CPG is strongly preferred
  • - Strong knowledge of lifecycle and automation best practices
  • - Strategic, customer-centric thinker who understands business and brand complexities, and develops retention approaches that address these nuances
  • - Experience with Loyalty & Referral platforms (Swell, Yotpo, etc.)
  • - Familiarity with web and BI analytics tools (Looker, Tableau, Segment, etc)
  • - A strong native interest in healthy living, clean skincare and sustainability
  • - MBA or similar experience preferred

  What you’ll love about working at Ursa Major:

  • - Small-company feel with big growth ambitions
  • - A passion for sustainability - certified B Corp
  • - Competitive compensation, plus equity
  • - 401k
  • - Health benefits and paid parental leave
  • - Carbon Offsets for employee commutes
  • - Generous vacation time plus 2 Epic Days yearly
  • - Nice new clean office in Waterbury, VT (dog-friendly)
  • - Ability to work remotely
  • - Monthly team lunches and a kitchen stocked with snacks + local brews
  • - Monthly team outings (usually volunteer work for local non-profits)
  • - Ursa Major products - of course!
  • Please submit your application (with a cover letter please) to careers@ursamajorvt.com.
    Also, please include the exact title of the job you're applying for in the Subject Line of your email.

• Customer Experience and Office Coordinator (Part-Time)

  The Role

  We’re looking for a do-it-all do-gooder to help ensure that our customers have an experience with our growing company that is just as awesome as our products. Our customers are the reason we love what we do, and we’re not happy unless they’re happy too. This part-time Customer Experience / Office Coordinator will be Ursa Major’s eyes, ears, and voice in customer interactions, while also helping to make our office a cheerful, efficient, organized place to do our best work. This position will be part-time, with the potential to transition to full-time, and will be mostly on-site at our office in beautiful Waterbury, Vermont.

  About You

  You’re well-spoken, well-organized, upbeat, and up for any challenge. You have a passion (or curiosity!) for natural skincare and are excited to spread the word about our mission. You’re a kind and patient communicator who gives people the benefit of the doubt and makes everyone feel like a friend. You have a strong work ethic and love a good to-do list. You’re awesome at balancing day-to-day details with big picture vision-making, and are excited to join a hard-working, fun-loving team with lots of momentum.

  CUSTOMER EXPERIENCE RESPONSIBILITIES

  • - Interact with customers on chat, email, phone, and text channels and work to resolve needs quickly and kindly
  • - Respond to online product reviews and assist with social media moderation as needed
  • - Keep an eye out for patterns in customer feedback and work with relevant internal teams to implement solutions
  • - Initial estimate of 15 hours per week, with potential to increase during holiday season and ability to transition into a full-time position

  OFFICE COORDINATOR RESPONSIBILITIES

  • - Keep the office organized and well-stocked (with skincare, supplies, and snacks!)
  • - Support team in shipping press, influencer, and investor packages
  • - Create a warm, welcoming, and orderly atmosphere for our team and guests
  • - Serve as liaison for office building services and deliveries
  • - Initial estimate of 5 hours per week, with ability to transition into a full-time position

  QUALIFICATIONS

  • - Success in a customer-facing environment
  • - Familiarity with Gorgias, Shopify and Google Workspace platforms preferred
  • - Technically proficient and can quickly learn new programs
  • - Availability to work a flexible schedule to meet the needs of the business, including some evenings, weekends and holidays (although mostly during normal office hours)
  • - Organized, even-tempered and able to find the bright side in any situation
  • - Ability to work out of our Waterbury, Vermont office

  Our Mission

  Our mission at Ursa Major is to help people look, feel and do their best by infusing their skincare, and their lives, with a healthy dose of the great outdoors - while raising the bar for what it means to be a responsible company in the skincare industry.

  What you’ll love about working at Ursa Major:

  • - Co-workers who care about your success and wellbeing
  • - Small-company feel with big growth ambitions
  • - A passion for sustainability - certified B Corp
  • - Competitive compensation, plus equity
  • - Nice, new and clean office in Waterbury, VT (dog-friendly and stocked with healthy snacks and local brews)
  • - Carbon Offsets for employee commutes
  • - Paid volunteer time and organized volunteer events with great organizations around VT
  • - Flex-time and ability to work remotely
  • - Ursa Major products - of course!
  • For full-time positions:
  • - Stock options
  • - Health benefits and paid parental leave
  • - 401k with company match
  • - Generous vacation time plus 2 Epic Days yearly

  Note, please submit your application (resume + a cover letter) to careers@ursamajorvt.com. Include the exact title of the job you're applying for in the subject line of your email. Please note, we will only review applications with a resume AND cover letter. Thank you!

• Marketing Copywriter (Part-Time/Freelancer)

  The Role

  Ursa Major is looking for a part-time/freelance copywriter to join our marketing team. The role will initially require 5-10 hours/week and focus on crafting email marketing copy, and building out and refining product copy for our hero products. We will consider remote candidates for this role, and it could turn into a full-time position within 6-12 months if things go well.

  RESPONSIBILITIES

  • Initially, core responsibilities will include:
  • - Voice guide. Succinctly summarize the Ursa Major voice (real, friendly, relaxed, practical, upbeat, at times playful) in a concise voice/copy style guide
  • - Organic email. Participate in monthly email briefing meetings, and draft copy for all organic email campaigns (2 emails per week)
  • - Email flows. Audit, edit and draft all transactional and behavioral email flows for brand voice, tone and results/impact.
  • - Product copy guides. Leveraging existing copy from product labels, product PDPs, emails, etc, compile go-to “product bibles” containing all approved copy for every product in our catalog, starting with our hero products (goal would be to complete 1-2 per month, depending on hours available) - this will be a key resource for our extended team going forward (e.g. organic social, paid social, search, Amazon ad agency, etc)
  • 
    Over time, other responsibilities may include:
  • - Website. Audit and refine PDP copy, update homepage and other banners, create landing pages for new product launches, etc.
  • - Collateral. Partner with the brand marketing team to audit and update/refresh our collateral system.
  • - Organic social. Review and edit/approve posts as necessary.
  • - Paid social. Partner with Ursa Major’s external agency on copy development and monitoring for brand voice/tone.
  • - Paid search & Amazon ads. Partner with Ursa Major’s external agencies on keyword research & development, audit ad copy, etc.
  • - Blog posts. Draft weekly blog post covering key content pillars (products, sustainability, brand community, company news).

  ABOUT YOU

  You love language and have a way with words and copywriting. You understand the importance of knowing your audience, and enjoy marketing communications. You’re gifted at crafting concise, punchy copy that gets people to take action. You’re passionate about wellness and have more than a passing interest in clean skincare. You love ingredients and understanding what makes a product tick, and how to communicate a product’s magic to prospects and existing customers. You work well with a small team, and take feedback and creative guidance well. You care about sustainability and the environment, and have a strong affinity for the natural world. You’re a clear, creative thinker, and you’re not afraid to bring new and innovative ideas to the table. You also have a sense of humor, and infuse that spirit into your work to keep it breezy and upbeat.

  Qualifications

  • - Bachelor’s degree
  • - 3-5+ years of copywriting experience, with a solid portfolio
  • - Exceptional writing and research skills
  • - Strong organizational and communication skills (written & verbal)
  • - Ability to work well with others in order to meet deadlines
  • - Some working knowledge of clean skin and body care (brands, language, ingredients…)

  Our Mission

  Our mission at Ursa Major is to help people look, feel and do their best by infusing their skincare, and their lives, with a healthy dose of nature - while raising the bar for what it means to be a responsible company in the skincare industry.

  What you’ll love about working at Ursa Major:

  • - Co-workers who care about your success and wellbeing
  • - Small-company feel with big growth ambitions
  • - A passion for sustainability - certified B Corp
  • - Competitive compensation, plus equity
  • - Nice, new and clean office in Waterbury, VT (dog-friendly and stocked with healthy snacks and local brews)
  • - Carbon Offsets for employee commutes
  • - Paid volunteer time and organized volunteer events with great organizations around VT
  • - Flex-time and ability to work remotely
  • - Ursa Major products - of course!

  Please submit your application (resume + a cover letter) to careers@ursamajorvt.com. Include the exact title of the job you're applying for in the Subject Line of your email. Please note, we will only review applications with a resume AND a cover letter. Thank you!

• Create your Dream Job

  Don’t see your dream job here but still interested in exploring a role at Ursa Major? Shoot us an email telling us how you think you can help grow our business. To apply, please send a cover letter and resume (or LinkedIn profile) to careers@ursamajorvt.com (it might help to put the job you’re applying for in the email Subject). Thank you!