June Instagram Mash-Up

A round-up of Ursa Major's most popular June Instagram photos, including a Vermont landscape and cows.

Here’s our round-up of the most popular posts on our Instagram feed over the past month. Based on our feed, one might think we spend all our time playing around in the great outdoors, but that’s not true. We love work, we really do, and we put in good long days in the office because we’re passionate about what we’re doing here at Ursa Major and we’re committed to becoming your favorite super natural skin, hair and, yes, body care solution over time. That said, we’ll admit it, there’s no way we could grind this hard if the great outdoors wasn’t right out the back door. For us, ready access to the mountains, woods, streams, lakes, etc. is fundamental to “the good life” and we wouldn’t have it any other way, at least not for any long period of time (we do love the city, albeit in short bursts). On that note, we’ve been jamming since early this morning and the trails are looking pretty good after a few days of warm, dry weather… #gooddayswork #workhardplayhard #livemajor #woohoo

See what you’re missing? A preview of our bi-monthly email newsletter

july 4th mailer pic

We sent out our bi-monthly newsletter today and wanted to share the offer here on our blog and social media to give you a sense of what our NL is all about:

Hi Friends of Ursa Major,

What has stars and stripes and is made in America? Ursa Major!

For the rest of this week, celebrate Independence Day with free shipping and a complimentary traveler of your choice ($10 – $12 value) with all orders over $76.

Please specify which traveler you would like (shave cream, face wash or face balm) in the “Comments” field when checking out at ursamajorvt.com – no code required.

Happy Fourth of July!

- The UM Crew in VT

There you go! If you want to participate in this offer, please, be our guest.

If you would like to receive every special offer we send out, sign up for our newsletter right here (we only send a few emails a month and wouldn’t think of sharing your email with anyone else):

Special offers & timely news for loyal customers.

Have a great holiday weekend!

Our Face Tonic – different strokes for different folks

face tonics for blog postWe get a lot of questions from customers about our tonic. What is it? How do I use it? When do I use it? And so on. Totally understandable since this is a new kind of product, in a class of its own!

The idea with our tonic was to create a multi-purpose liquid that men (and women) could use anytime to clean, exfoliate, soothe and hydrate, all at once.

Based on the feedback we’ve been getting, and the repeat sales, the tonic delivers! It’s a very effective, enjoyable product. Check the testimonials on our site or elsewhere on the web to see what folks are saying.

It’s made using a blend of 33 natural ingredients, with generous doses of aloe vera, witch hazel, willow bark, radish root and birch sap and has a subtle but spicy, herbal aroma.

It dries down quickly after application and leaves your skin feeling clean, bright, calm, hydrated and supple, without any weird stick residue.

Sounds pretty good, right?

OK, now let’s get into how to use the tonic. Because it’s such a versatile product, people use it in different ways. Here’s how we use it at UM HQ:

  • Oliver soaks a cotton round with the tonic and uses it as a “lazy man’s face wash”
  • Marshall splashes it on as an after-shave to soothe his skin, before using our balm
  • Emily sprays it on whenever she needs a refreshing pick-me-up (she keeps her bottle in the fridge at the office)
  • We all use our tonic-infused face wipes when we’re on-the-go to reboot dull, tired or oily skin

To make the most of the tonic and keep everyone happy, we offer it in three different formats:

  • With a flip cap (good if you’re using it as a splash or with a cotton round)
  • With a spray cap (if you prefer a sprayer like Emily)*
  • Individually-wrapped bamboo wipes (ideal when you’re away from home – throw a few in your gym bag, carry-on, back pocket, etc)

We encourage you to play around and see which set-up works best for you.
OK, that’s it for now. Hopefully this gives you a better feel for how to get the most out of our tonic.

* many of the barbers we work with apply it this way on their clients before/after shaving

Seeking Part-time Bookkeeper

We’re looking for an ace bookkeeper/controller who wants to work and grow in a collaborative, entrepreneurial environment. The position starts immediately at two days/week and could grow into three+ days/week within 6-12 months.

Areas of Responsibility:

  • Full-service bookkeeping
  • Bank account reconciliations
  • Prepare financial reports for management
  • AR management – customer invoicing, statements & follow-up
  • AP management – bill approval, preparation of payments
  • Payroll – employee records management, wages and benefits management, payroll tax payments and reporting
  • Work with CPA to prepare annual tax return
  • Inventory control – cost sheets, POs, stock levels, etc.
  • HR – basic compliance with state & federal regulations
  • Investor relations – communication with members, accurate record-keeping, etc.
  • Month-end close
  • Making bank deposits, (e)mailing invoices/statements, etc.
  • Periodic financial analysis, as requested by management


  • Minimum of two-year degree in accounting/finance
  • At least two years of relevant work experience (expertise with manufacturing and cost accounting is desired)
  • Advanced experience with QuickBooks & Excel
  • Detail-oriented with excellent organizational skills
  • Professional written and verbal communicator
  • Pleasant to be around
  • Discreet and trustworthy

To apply, please send a cover letter, resumé and references to [email protected].


Last weekend to take the #LiveMajor plunge

A hiker stands on a rock face above a steep hiking trail on Vermont's Mount Mansfield.

It’s been an awesome six weeks, but our #LiveMajor contest is finally drawing to a close. Tomorrow (5/31) is the last day to take the plunge and show us how you Live Major. Who knows, maybe you’ll be able to unseat current leader @ospaced or neck-and-neck challenger @schnitzerphoto to take the grand prize?

We’d like to take a moment to recognize all the fantastic submissions we’ve received throughout the run of the contest. It’s been a delight to see how all of you enjoy the outdoors. Even though the contest must end, we hope that “#livemajor” will live on as a place to share all your favorite outdoor moments.

If you haven’t checked out the gallery of submissions, take a minute to look through our Live Major gallery or check out the Instagram feed.

Bear on the loose! Check out Tyler’s first animation for UM

We knew something was afoot a few months ago when Tyler stopped joining us for beers after work. At first, we were concerned; who, after all, would miss the opportunity to have beers with his or her co-workers? Then Tyler clued us into his secret side-project: a little animation to help us get the word out about our new Traveler’s Skin Care Kit. Check it out … this, from the man who carefully packs out all our web and wholesale orders.

Ursa Major presents “The Traveler’s Skin Care Kit” from Ursa Major of VT on Vimeo.

Thanks, Tyler! This is awesome … we’re buying you some beers tonight.

Still time to win some loot in our #LiveMajor contest


We’re down to the last week of our #LiveMajor contest. We’ve had some awesome submissions and we’re hoping for a strong finish, so keep ‘em coming, folks!

There’s a tight battle brewing between @jakeszy (87 likes) and @mikieherrera (84 likes) for third and you’ve still got a week to knock leader @schnitzerphoto (109 likes) and runner-up @markclinton (94 likes) off the podium with a last-minute entry.

As a reminder, for a chance to win the goods (check this blog post for details), tag your favorite outdoor moments on Instagram with “#livemajor” and “@ursamajorvt.” Winners will be announced on Instagram on 6/2. Enjoy Memorial Day and happy shooting!

Adventure in style with our Traveler’s Skin Care Kit

The Ursa Major Traveler's Skin Care Set, featuring travel sizes of our Shave Cream, Face Wash and Face Balm, as well as five Face Wipes.

We’re excited to launch our new Traveler’s Skin Care Kit at Pop Up Flea this weekend in New York City. The kit contains travel-friendly sizes of our Face Wash, Shave Cream, Face Balm and five Face Wipes, all housed in a majestic, reusable tin. At $36, it’s an easy way to introduce friends and family (dad, perhaps?) to the world of ‘super natural skin care.’ It’s also a handy way to stock up on travel-sizes of your favorite UM products. You can learn more about the kit here, or visit us at Pop Up Flea this weekend to say hello and check out the kit in person (we’ll be handing out ice-cold face wipes!).

(By the way, there’s a little back-story to the image on the tin. Most of the images we use on our site, collateral, etc. are ones we’ve taken ourselves. For this project we couldn’t quite find what we were looking for in our archives, so we started poking around on Instagram (where else?). Soon enough we stumbled on the image you see above and reached out to the photographer to see if we could use it (for a modest fee, of course!). @markclinton gave us the thumbs-up and here it is. Check out Mark’s feed – it’s impressive.)

Heading to the Big Apple for PUFSUN

Pop Up Flea spring/summer 2014 vendor list.

We’re heading down to NYC later this week for PUFSUN, Pop Up Flea’s first spring/summer event in four years. Billing themselves as “a short-term shop for long-term goods,” Pop Up Flea, a (soon-to-be roving) marketplace for premium, mostly American menswear, is the creation of A Continuous Lean’s Michael Williams and Randy Goldberg, former editorial director at UrbanDaddy.

These shows are open to the public and have a fun, bazaar-like feel. Because we don’t (yet!) have a retail store, it’s a rare and valued opportunity for us to connect with new and loyal customers in person. So come on by and say hello; we would love to meet you.

We’ll have our full line on hand, plus we’ll be serving ice-cold face wipes to help show exhibitors and visitors alike keep their cool on what promises to be a warm, sunny and fun weekend in the Big Apple.

PUFSUN will be open for business at the Met Pavilion on 123 W 18th between 6th and 7th on Friday (3-8pm), Saturday (11-7pm) or Sunday (12-6pm). Hope to see you there!

March/April 2014 Instagram Round-Up

What’s the old saying? April showers bring May flowers, right? Well, Vermont appears to be bucking the trend, again: we’ve had record cold temps this spring and there’s barely a bud in sight. Still, there’s hope … there’s always hope! On that note, here’s a look at the most popular images from our Instagram feed over the past couple of months:

A collage of Ursa Major's top Instagram images from March and April 2014.

One of these things is not like the other. Clearly we were yearning for summer one day.

By the way, in case you’ve missed it, we’re running a #LiveMajor contest on Instagram this month. Learn more about the contest here, or check out the submissions gallery here. We would love to have you contribute if you have a “favorite outdoor moment” to share.

Wait, the sun just broke through the clouds and the birds are chirping … it’s time to get outside!