Effective Date: May 25, 2018
When you make a purchase or attempt to make a purchase through our Website, we also collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number.
We will only collect and process Data about you where we have a lawful basis. Lawful bases include where you have given consent, where processing is necessary for the delivery of product you have ordered through our Website and other “legitimate interests.” Where we rely on your consent to process Data, you have the right to withdraw or decline your consent at any time and where we rely on legitimate interests, you have the right to object. (See more in Section 3.)
The Data we collect from customers is used to fulfill orders placed through our Website, which includes the processing of payment information, preparing orders for shipment, and providing order confirmations and other order-related communication. In addition, we’ll use Data from your visit to our Website to improve and optimize the customer experience, to screen for potential risk and fraud, to provide the most relevant advertisements and email communications to you, and to assess the success of our current marketing and advertising campaigns. In accordance with the General Data Protection Regulations (GDPR), we are considered a “controller” of Data and we may engage third party “processors” of Data.
By accessing our Website and providing data to complete a transaction or to receive communication from us, you have provided your consent for our use and collection of your Data. However, in the event you change your mind, and no longer wish that we utilize your Data, you may withdraw your consent by contacting us at firstname.lastname@example.org with the subject line Privacy Compliance or by mailing us at: Ursa Major, Privacy Compliance, 1 Stowe Street, 2nd Floor, Waterbury, Vermont US 05676.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at email@example.com with the subject line Privacy Compliance or mail us at: Ursa Major, Privacy Compliance, 1 Stowe Street, 2nd Floor, Waterbury, Vermont US 05676.
In addition, European residents who believe any concerns regarding their Data have not been adequately addressed by us may lodge a complaint with the supervisory authority of their particular Member State, as defined under GDPR Chapter 6.
A cookie is a small text file that is stored in your web browser that allows us to recognize you and your preferences. Cookies may be used for the following reasons: (1) to enable certain site functions and features, (2) to provide data analytics, (3) to store your preferences, and/or (4) to enable ad delivery and marketing. You can set your cookie preferences in your browser settings. You may also opt out of targeted advertising through the following services directly:
Facebook - https://www.facebook.com/settings/?tab=ads
Google - https://www.google.com/settings/ads/anonymous
Bing - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Digital Advertising Alliance - http://optout.aboutads.info/?c=2#!/
National Advertising Initiative - http://optout.networkadvertising.org/?c=1#!/
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your Data is stored through Shopify’s data storage, databases and the general Shopify application. They store your Data on a secure server behind a firewall. If you choose a direct payment through our Shopify store to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here.
In general, the third-party providers used by us will only collect, use and disclose your Data to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Under California Civil Code Section 1798.83, customers living in the State of California can request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.
Here links to privacy policies for some of the third party services we use:
We will not sell, trade, rent or disclose your Data to third parties, except in certain circumstances described below:
(b) We obtain support through third party service providers to maintain our Website, offer our products for sale, process customer orders, and deliver products. For example, we must release your credit card information to the card-issuing bank to confirm payment for products and services purchased on our Website and we provide order information to third parties that may package and deliver your product order.
(c) In the event Ursa Major sells its stock or assets to an acquiring entity or merges with another entity, we reserve the right to provide your Data to the acquiring or surviving entity.
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. We follow all PCI-DSS requirements and implement additional generally accepted industry standards.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Data, you acknowledge that: (a) there are security and privacy limitations of the Internet that are beyond our control; (b) the security, integrity, and privacy of any and all information and Data exchanged between you and us through our Website cannot be guaranteed and we shall have no liability to you or any third party for loss, misuse, disclosure or alteration of such information; and (c) any such information and Data may be viewed or tampered with in transit by a third party.
In the unlikely event that we believe the security of your Data in our control may have been compromised, we will try to notify you. To the extent you have provided us with your email address, we may notify you by email and you agree to our use of email as a means of such notification. If you prefer for us to use another method to notify you in this situation, please contact us at firstname.lastname@example.org with the alternative contact information you wish to be used.
Some websites have “do not track” features that allow users to instruct a website not to track them. These features are not all uniform. Ursa Major does not currently respond to those signals; however, our marketing partners may be members of the Network Advertising Initiative or the Digital Advertising Alliance, which have agreed to honor consumers’ opt-out preferences submitted through those organizations’ websites. To learn more about your choices regarding this type of data collection or to opt out of interest-based advertising by members of the NAI or the DAA, please visit the choices websites of the NAI and DAA at https://www.aboutads.info. You also may locate Google Analytics’ currently available opt-outs for the web here: https://tools.google.com/dlpage/gaoptout/.
We are not a site targeted at children or those under the age of 16. By using our Website, you represent that you are at least the age of majority in your country, state or province of residence, or that you are the age of majority in your country, state or province of residence and you have given us your consent to allow any of your minor dependents to use our Website.
If you would like to access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information email us at:
or by mail at:
Ursa Major, Privacy Compliance
1 Stowe Street, 2nd Floor
Waterbury, Vermont 05676