True North is closer
than you think

True North is closer than you think

Made for skin and spirit

We created our formulas with the best of nature, and left out anything harmful or superfluous. Because when you strip away the unnecessary stuff, you can tune into what matters. We call that True North, and when it shines through, your glow is undeniable.
Pure, powerful, refreshing

Pure, powerful, refreshing

Forest-infused formulas that harness nature’s most effective ingredients.
Pure, powerful, refreshing

Skincare, straight up

No inflated promises, scare tactics, or fussy routines here. We took the time to create uniquely effective everyday essentials, so you can spend less time in the bathroom and more time doing what you love.

Clean active ingredients

Our formulas are truly clean, and contain no harmful synthetics, chemicals, parabens, or anything of the sort. We use powerful, forest-infused actives to deliver real results, and that outside fresh experience.

Raising The Bar

As a B Corp, we’re committed to sustainability, quality, and transparency, because what we put out into the environment (and how we treat our fellow humans) is just as important to us as what we put on our skin.

You are the active ingredient

There’s no glow that can compare to a day well-explored. So get out there. We’ll help you treat your skin and spirit well along the way.
Explore Bestsellers
You are the active ingredient

By trailblazers, for trailblazers

We’ve always done things our own way, challenging industry norms and holding ourselves to our own standards at every turn. We only launch what we absolutely love, because that's what you deserve.

Founder Story

We’re Oliver and Emily. We founded Ursa Major together. After living and working in New York City for 10+ years, we made the move to Vermont in search of some fresh air. It didn’t take long for us to notice the effects of Vermont’s natural splendors on our spirits—and our skin. It was more than any single habit or ingredient. It was an unmistakable, completely clean, totally invigorated glow. When you find something this good, your instinct is to share it. We knew our clean skincare line had to be super refreshing, wildly effective, and most importantly, infused with pure, powerful ingredients found in nature.  We’re so glad we crossed paths! Happy exploring.
Founder Story


Golden Hour Recovery Cream
An incredibly nourishing, yet fast-absorbing face cream.
Rated 4.5 out of 5 stars
4.5 Stars (3,448 Reviews)
Mountain Glow Golden Serum
A one-of-a-kind, deeply rejuvenating face serum for your best skin ever.
Rated 4.7 out of 5 stars
4.7 Stars (968 Reviews)
Fantastic Face Wash
A super fresh foaming face wash for clean, balanced skin.
Rated 4.7 out of 5 stars
4.7 Stars (1,272 Reviews)
Forest Alchemy Eye Cream
A supremely nourishing, all-in-one eye cream with powerful active ingredients.
Rated 4.2 out of 5 stars
4.2 Stars (1,307 Reviews)