Brighten Up Vitamin C SERUM
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Tap into Radiance
This featherweight face serum goes deep to provide instant hydration while brightening and smoothing skin’s tone and appearance. Use alone as a lightweight moisturizer, or layer beneath your favorite daily face lotion, sunscreen or night cream for an extra dose of naturally super goodness.
- Brightens and evens skin’s appearance
- Provides instant, featherweight hydration
- Rich in antioxidants to help combat damage from free radicals
- Improves the appearance of skin's firmness and elasticity
- 100% naturally-derived and toxin-free
- Works great for all skin types, including sensitive skin
Aroma: Fresh-squeezed citrus topped with herbaceous rose hip and a hint of sour rose.
Long-Lasting: Unlike many Vitamin C serums on the market, Brighten Up contains a highly-stable form of Vitamin C designed to ensure maximum freshness and potency over time.
Ascorbic Acid Polypeptide
A stable form of Vitamin C that helps brighten and improve the skin’s appearance, tone and firmness
High in Vitamin C; hydrates skin and minimizes the appearance of dark spots, scars and fine lines
Soothes and hydrates
A stem cell complex with robust antioxidant properties to help combat the signs of aging
Natural source of salicylic acid; gently exfoliates and soothes skin
Reduces the appearance of redness
NEVER ANY petrochemicals, sulfates, parabens, synthetic fragrance or color, glycols, silicones or PEGs. This product is 100% naturally-derived and contains 84% organic ingredients.
- Expand for Ingredients
Aloe barbadensis (aloe vera) leaf juice*, helianthus annuus (sunflower) seed oil*, glycerin, cocoglucoside, coconut alcohol, populus tremuloides (aspen) bark extract, ascorbic acid/orange/citrus limon/citrus aurantifolia polypeptide, rosa canina (rose hip) seed extract*, butyrospermum parkii (shea) nut butter*, leontopodium alpinum (edelweiss) meristem cell culture, hydrogenated lecithin, glyceryl caprylate, sclerotium gum, rosa damascena (rose) flower oil*, citrus sinensis (blood orange) peel oil, rosmarinus officinalis (rosemary) leaf extract*, bisabolol, sodium anisate, lactic acid, xanthan gum
* denotes organic
- Never any petrochemicals, sulfates, parabens, synthetic fragrance or color, glycols, silicones or PEGs.
- Highest-grade natural ingredients, sourced wherever possible from family-owned, sustainable growers.
- This product is cruelty-free, gluten-free & vegan.
- Expand for Directions
Apply 1/2 to 1 pump to clean, dry skin. Use alone as a lightweight anti-aging moisturizer, or layer beneath your favorite daily face lotion, sunscreen or night cream.
For best results, store your serum in a cool, dry place and use within 6 months of opening.
- Expand for FAQs
What is a face serum?
Face serums are lightweight, fast-absorbing liquids, oils or gels that provide highly concentrated doses of key active ingredients. They’re usually made with ingredients that consist of smaller molecules than those found in lotions and creams, making them especially good at penetrating deeply into skin. Think of a serum as a powerful primer.
Do I need a serum if I already use a moisturizer?
It all depends on your skin type, skin concerns and how willing you are to incorporate an extra step into your routine. For those with normal or oily skin types, a serum can be used in place of a moisturizer, though keep in mind we always recommend wearing sunscreen during the day if you plan on spending any time outdoors.
For those with drier or mature skin, we recommend layering the serum beneath your favorite moisturizer (or sunscreen).
As always, we encourage you to experiment and see which set-up works best for you!
When should I use Brighten Up Vitamin C Serum?
Brighten Up should be applied after cleansing (or toning) and before moisturizing. For people who prefer fewer steps in their daily skin care routine, Brighten Up can be used as a standalone moisturizer - whatever works best for your skin type and needs.
How is the Vitamin C in Brighten Up different to regular Vitamin C serums?
Most preparations of Vitamin C (whether naturally-derived or synthetic) are highly unstable, meaning they are prone to oxidizing and losing their potency very quickly.
We formulated Brighten Up with ascorbic acid polypeptide, a new, water-soluble preparation of Vitamin C that retains its potency far longer than traditional Vitamin C serums. In addition to its longer-lasting efficacy, ascorbic acid polypeptide is more suitable for use on sensitive skin and offers improved absorption.
Is it safe to use Brighten Up Vitamin C Serum before spending time in the sun?
Absolutely. Our formula does not cause photosensitivity and is totally safe to use before spending time in the sun. That said, be sure to apply sunscreen before you head outdoors!
How should I store my serum?
Brighten Up comes packaged in a black glass jar to protect the formula from direct sunlight which can degrade the longevity and potency of key ingredients. We recommend storing this product in a cool, dry place and using it within 6 months of opening.
"Latest obsession? Their Brighten Up Vitamin C Serum which I swear has changed my skin’s tone." - A Piece of Toast
"This light serum — which can double as a light morning moisturizer — calmed any irritation and evened out my skin tone." - Valet
"This simple, wonderful-smelling and effective addition to my skincare has already improved the quality of my skin." - A Conscious Curation
"It’s both effective and non-irritating, a rare combination for a Vitamin C skin product." - The Beauty Proof
If you don't experience a noticeable improvement in the way your skin looks and feels within 30 days of receiving our products, we'll offer you a refund or exchange, no questions asked.