Ursa Major Brighten Up Vitamin C Serum bottle and box. This brighten serum features edelweiss and rose hip, formulated to provide brightening benefits for the skin.

Brighten Up Vitamin C Serum

4.4
Rated 4.4 out of 5 stars
4.4 Stars (1,501 Reviews)
This featherweight face serum contains a potent and long-lasting form of vitamin C that brightens and smooths skin’s tone and appearance, while providing instant hydration.
Heads up! This product is currently out of stock.
Enter your email and we’ll let you know when it’s back in the shop.

Save 10% on every subscription

Free shipping on recurring orders

Pause, change, or cancel any time

Free shipping over $40

Free shipping over $40

Free & easy returns

Free & easy returns

Love It Guarantee

Love It Guarantee


Bundle & Save
Super Soother Skincare Bundle

4.5
Rated 4.5 out of 5 stars
4.5 Stars (6,695 Reviews)

Why It's Special

Lightens & brightens

If you’ve soaked up a little too much sun over the years, it might be time for a Vitamin C serum. Ours includes a concentrated form of Vitamin C, along other powerhouse natural actives that brighten dull-looking skin and lighten stubborn dark spots.

Balances tone & texture

Active ingredients like Aspen Bark (a natural source of BHA) add a conditioning and gently renewing effect, while Aloe and Rose soothe skin and reduce redness. You’ll start to notice smooth, even, and all-around radiant skin.

Effective to the last drop

Not all Vitamin C serums are created equal. In fact, most lose their potency by the time they get to your shelf. Ours features a highly stable form of Vitamin C, to ensure peak freshness and potency over time.


A step you’ll never skip

Its silky, featherweight texture (and heavenly scent) makes it easy to work into your routine. Add it as a hydrating layer under SPF in the morning, beneath your heavier moisturizer at night, or both. Whatever works best for your skin.

Refreshingly Different

Nothing to hide here. Just naturally awesome ingredients that help you achieve your healthiest, happiest skin.

Potent formula

Lightens dark spots

Evens skin tone

Clean ingredients

Certified Plastic Negative

Vegan & cruelty-free

“Instant hydration, relief from inflammation, and a radiant complexion.”

Byrdie

“Retains its potency far longer than traditional vitamin C.”

Allure

“No joke: This natural vitamin C is just as potent as the ones in a derm’s office”

Cosmo

“Your friends will notice a visibly ‘brighter’ complexion.”

GQ

“Combats dullness and hyperpigmentation like nobody's business.”

Elle

Pure, Powerful Ingredients

Formulated without petrochemicals, sulfates, parabens, synthetic fragrances, or other suspect chemicals.

  • Ascorbic Acid Polypeptide

    A stable form of Vitamin C that helps brighten and improve the skin’s appearance, tone and firmness

  • Edelweiss

    A stem cell complex with robust antioxidant properties to help combat the signs of aging

  • Rose Hip

    High in Vitamin C; hydrates skin and minimizes the appearance of dark spots, scars and fine lines

  • Aspen Bark

    Natural source of salicylic acid (beta hydroxy acid); gently exfoliates and soothes skin

  • Aloe

    Soothes and hydrates

  • Rose

    Reduces the appearance of redness

Activating this element will cause content on the page to be updated.

Click or tap on an ingredient to learn more

  • ,
  • Apply 1 pump to clean, dry skin. Use alone as a lightweight moisturizer or layer beneath your favorite face lotion, sunscreen or night cream. 

    Q: Is Vitamin C, Mountain Glow, or Lunar Bloom (or all three) the serum for me?

    A: Good question! Whether you use one, two, or all three serums is totally up to your own skincare goals and routine preferences.


    Brighten Up Vitamin C Serum is our lightweight and layerable brightening treatment, designed to target hyperpigmentation, even out skin tone, and give dull skin that extra boost of radiance.


    Mountain Glow Golden Serum is our do-it-all super-serum designed to deeply nourish and restore lasting moisture to your skin, combat visible signs of aging, and reveal a healthy, dewy glow.


    For PM use only, Lunar Bloom Retinal Serum is a supercharged powerhouse that helps rewind the look of fine lines and wrinkles while you sleep. It works by promoting renewal and boosting collagen in mature or lackluster skin. 


    If you opt for using all three serums, our recommendation would be to use Vitamin C in the morning and layer Mountain Glow over Lunar Bloom at night, or alternate between these two serums every other night.


    If you want more help with your decision, check out our Skincare Quiz or drop us a message. 


    Q: How and when do I use this product? 

    A: For best brightening results and combating of free radical damage, apply this serum to clean, dry skin before moisturizing. 


    Pair Vitamin C with Force Field SPF 30 before heading outdoors to treat the skin you’re in, while protecting it against future harm.


    Q: Is this product suitable for sensitive skin?

    A: Because we decided to go just slightly below the maximum ingredient dosage, our Vitamin C Serum retains all the power without risking unnecessary irritation. Of course, as with any product, if you have extra-sensitive skin, we might recommend doing a patch test to check before applying to the full face. 


    Unlike other Vitamin C serums, Brighten Up Vitamin C does not cause photo-senstivity, but we absolutely encourage pairing with an SPF before heading outdoors!


    Q: What makes this formula so potent?

    A: We formulated our Vitamin C Serum with ascorbic acid polypeptide, a version of Vitamin C that retains its potency far longer than traditional formulas. We included it at a concentration that's less likely to cause unnecessary irritation, while maintaining efficacy.


    Q: Is there any chance of oxidation?

    A: We’ve conducted rigorous testing of this product efficiency and ingredient stability prior to launch to ensure that your serum is totally fresh when it reaches your hand. This serum is protected against any potential degradation thanks to special UV-coated glass packaging. We also chose a stabilized version of Vitamin C (ascorbic acid/orange/citrus limon/citrus aurantifolia polypeptide) and added additional antioxidants like rosemary extract to further delay oxidation.


    Q: How do I recycle this product? 

    A: When you run out, just give the glass container a rinse and recycle it at home. The plastic pump is mixed material and cannot be recycled at this time. 


    Q: What is the aroma?

    A: Fresh-squeezed citrus topped with herbaceous rose hip and sour rose. Due to the natural sourcing of our Vitamin C ingredients, some variation in scent from batch to batch is normal and can be expected.



    Brighten Up Vitamin C Serum Reviews

    4.4
    Rated 4.4 out of 5 stars
    Based on 1,501 reviews
    1,501 reviews
    • Paula B.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Combo
      SKIN CONCERN Uneven Texture
      Rated 5 out of 5 stars
      11/7/24
      Love!

      Love this serum! Silky mooth texture, not oily like most serums. A must for 50+

      Thank you

    • Janet W.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Balanced
      SKIN CONCERN Uneven Texture
      Rated 5 out of 5 stars
      10/16/24
      Amazing!

      It's doing an amazing job of smoothing out my skin!

    • Diane M.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Combo
      SKIN CONCERN Fine Lines
      Rated 5 out of 5 stars
      10/15/24
      Vitamin C Serum

      This is my second bottle. Love the way it makes my skin feel & look.

    • Pamela B.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Dry
      SKIN CONCERN Fine Lines
      Rated 5 out of 5 stars
      10/14/24
      Game changing

      It is a wonderful product. Has made my face so much smoother and it looks so much brighter

    • Kimberly
      I recommend this product
      Rated 5 out of 5 stars
      10/13/24
      5 Stars

      Love this serum! Helps reduce my brown spots Applies nicely.

    Reviews LoadedReviews Added

    Frequently bought with this product

    Bright & Early Bundle: Vitamin C Serum and SPF 30

    Bright & Early Bundle

    Brighten and protect your skin everyday.
    4.4
    Rated 4.4 out of 5 stars
    4.4 Stars (1,868 Reviews)
    2 items
    Box of Ursa Major Fortifying Gel Moisturizer next to the jar on a white background.  Both the Box and jar are white with blue mountains on them.

    Fortifying Gel Moisturizer

    A soothing gel moisturizer to calm, clarify, and hydrate skin.
    4.5
    Rated 4.5 out of 5 stars
    4.5 Stars (177 Reviews)
    1.6 FL OZ
    Jar of Ursa Major Golden Hour Recovery Cream, Fantastic Face Wash, and Brighten up Vitamin C Serum on a white background.

    Everyday Essentials Skincare Bundle

    A daily ritual for clear, even-toned skin.
    4.5
    Rated 4.5 out of 5 stars
    4.5 Stars (8,202 Reviews)
    3 items
    Box of Ursa Major Golden Hour recovery Cream next to the jar on a white background.  Both the box and jar are white with blue mountains on it.

    Golden Hour Recovery Cream

    An incredibly nourishing, yet fast-absorbing face cream.
    4.5
    Rated 4.5 out of 5 stars
    4.5 Stars (5,170 Reviews)
    1.57 FL OZ

    Refreshingly different skincare.