There’s a whole world inside our products

Here’s a look at our ingredient philosophy—guided by pure, powerful ingredients found in nature.

Our standards

To earn a place in your daily lineup, our products must check these boxes.

Truly clean

Our formulas are centered around plant ingredients and their natural superpowers. Sparingly and intentionally, we’ll also use proven, safe synthetic ingredients (like certain preservatives) when there isn’t a viable natural alternative, to offset any health concerns. If you’re putting it on your body, it’s got to be safe. Period.

Every ingredient we use meets The Credo Clean Standard™. We never use harmful chemicals like parabens, synthetic fragrances or colors, SLS, SLES, silicones, or PEGs.

Wildly effective

Whether it’s boosting radiance, delivering deep hydration, or softening the look of fine lines, our job is to find the right active ingredients at the right active levels, so you get the results you’re looking for. Otherwise, why bother?

Always delightful

We work hard to capture refreshing aromas, beautiful colors, and elegant textures, using only natural ingredients. It takes a few extra steps and a bit of extra alchemy—but we couldn’t let you miss out on the sensorial magic of being in nature. It’s too delightful.

Some of our key ingredients:

Birch Sap

Rich in vitamins, minerals, and antioxidants that soothe skin and reduce the look of redness.
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Tremella Mushroom

Also known as snow mushroom, it absorbs and retains 500 times its own weight in water, delivering deep hydration to the skin.
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Naturally soothing, and a rich source of carotenoids that help calm and condition skin.
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Moss Stem Cells

Known to help skin build resilience to environmental collagen damage, while boosting hydration and reducing transepidermal water loss.
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Willow Bark

Rich in tannins and Salicylic Acid, which contain exfoliation properties, while also helping skin retain moisture.
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Upcycled Tree Barks

Whenever we can, we incorporate discarded plant ingredients that contain skin benefits, like Red Maple Bark (reduces the look of fine lines) and Aspen Bark (promotes skin renewal).
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Fueled by the forest

The forests of Vermont, and of North America in general, hold a special place in our hearts. We love the pure freshness, the cool aromas, and the healing ingredients hiding in plain sight. As a team, we’re always soaking up the benefits of nature, from backwoods trails to neighborhood parks. When we’re formulating our products, we make sure you get a dose of forest goodness, too.

Always aiming high

Our mission is to help people everywhere tap into the healing powers of nature—while raising the bar for what it means to be a responsible skincare company.

As a B Corp and Public Benefit Corporation, we are committed to creating our products in a way that’s easier on people and the planet. We’re proud to be part of the B Beauty Coalition of B Corp-certified personal care and beauty brands, to collaborate on solutions to improve our entire industry.


Upcycled ingredients

We use upcycled ingredients (like the Red Maple Bark in our Alpine Rich Cream) whenever possible.

Certified Plastic Negative

We are Certified Plastic Negative, which means that in partnership with rePurpose Global, we remove two plastic bottles from the environment for every bottle we sell.


We use safe, proven synthetics in place of over-harvested natural ingredients whenever possible.

Improving packaging

By 2025, our goal is to transition 100% of our full-size plastic products to either glass or aluminum. As a result, we will reduce our annual plastic output in kg by 83% percent.

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