Blue jar of Ursa Major Alpine Rich Cream and packaging on a white background

Alpine Rich Cream

PLUMP + REPLENISH

4.5
Rated 4.5 out of 5 stars
4.5 Stars (916 Reviews)

An ultra-rich, forest-infused cream to replenish serious moisture and support skin barrier health.

50 mL| 1.69 FL OZ

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Blue jar of Ursa Major Alpine Rich Cream on a white background
Alpine Rich Cream

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Ursa Major skincare set featuring Forest Water Hyaluronic Serum in a teal pump bottle and Alpine Rich Cream in a dark blue jar, on a clean white background.
Deep Hydration Set

4.5
Rated 4.5 out of 5 stars
4.5 Stars (1,322)

After 15 years in the beauty world, I was fed up. Toxic ingredients, false promises, and over-priced products. So we moved to Vermont and started Ursa Major: skincare that uses clean, forest-infused ingredients for real results, without all the BS of traditional beauty.

Emily• Ursa Major Co-Founder
Emily

Hydrates & moisturizes

Turns out, they’re different! This cream does both—replenishing hydration and lasting moisture so skin looks healthy and plump.

Supports barrier health

Restores skin’s natural barrier to help seal in hydration, soothe that dry, tight feeling, and shield skin from everyday stressors.

Visibly smoother skin

Delivers serious moisture that mature skin craves, visibly smoothing the appearance of fine lines and wrinkles, after one use and over time.

Deliciously rich

Smooth and velvety, this cream absorbs instantly, leaving skin deeply moisturized with soft, satiny finish.

Hydrates
Hydrates
Replenishes
Replenishes
Firms
Firms
Certified Plastic Negative
Certified Plastic Negative
Clean ingredients
Clean ingredients
Vegan &  cruelty-free
Vegan & cruelty-free
Pink flower, blue flowers, and a piece of driftwood on a white background

A delicate aroma blending soft floral notes of Rose and Geranium.

Blue jar of Alpine Rich Cream surrounded by natural elements on a white background

Pure, Powerful, Refreshing

No sulfates. No parabens. No synthetic fragrances. Just a delightfully effective assortment of clean, forest-infused ingredients, formulated for maximum efficacy and a sublime experience.

  • Tremella Mushroom

    Holds up to 500x its weight in water, helping skin stay hydrated and nourished

  • Plant-Derived Ceramides

    Help replenish and support skin’s barrier while sealing in moisture

  • Cloudberry

    Rich in vitamins A, C, and E, this glacial berry softens and moisturizes skin

  • Upcycled Red Maple Bark

    Helps reduce the appearance of fine lines and wrinkles

  • Skullcap

    This alpine flower boosts skin’s barrier and helps soothe sensitive, unhappy skin

  • Moss Stem Cells

    Boost hydration and reduce transepidermal water loss

Full Ingredients

IMMEDIATE RESULTS
100%showed an improvement in hydration immediately after use*
90%showed a reduction in the appearance of fine lines and wrinkles immediately after use*
AFTER 4 WEEKS
93% showed a reduction in the appearance of fine lines and wrinkles after 4 weeks**

*Clinical test, 30 men and women immediately post-application

**Clinical test, 30 men and women after 4 weeks

Beige cream swatch on a light gray background

Massage a dime-sized dab into clean, dry skin morning & night after applying any toners or serums.

Carton + Carton Liner: Recycle in your curbside bin.

Glass Jar: Rinse and recycle in your curbside bin.

Cap: Rinse and drop off at your nearest specialty recycler—we recommend a Pact collection bin.

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“A rich, healing cream! It feels wonderful on my sensitive skin, and seems to blur wrinkles…”

Lynne R.

“...rich and creamy, but it blends in smoothly without feeling heavy or greasy. It creates a nice protective layer, and I’ve noticed fewer dry patches since I started using it.”

Paul K.

“So dreamy! I can tell it’s hydrating my skin…and I feel so soft during the day!”

Violet Y.

“Best moisturizing cream for thirsty skin! Gives skin the perfect amount of lasting moisture [and] leaves it soft, not shiny.”

Chris R.

“...feels like velvet! I’ve been using it for a week and can already see the difference!”

Alexis L.

FAQs

What does Alpine Rich Cream do?  

Alpine Rich Cream is our richest, thickest moisturizer—an ultra-rich, forest-infused cream built to replenish serious moisture and support skin barrier health. It hydrates deeply and helps lock that moisture in, supports your skin's natural barrier, improves the look of fine lines and wrinkles, and helps skin look plump and smooth.

What are the key ingredients?  

Four hero actives anchor the formula: Tremella Mushroom (holds up to 500x its weight in water, helping skin stay hydrated and nourished), Plant-Derived Ceramides (help replenish and support skin's barrier while sealing in moisture), Cloudberry (a glacial berry rich in vitamins A, C, and E that softens and moisturizes skin), and Upcycled Red Maple Bark (helps reduce the appearance of fine lines and wrinkles). Supporting them: Skullcap (an alpine flower that boosts skin's barrier and helps soothe sensitive, unhappy skin), Moss Stem Cells (boost hydration and reduce transepidermal water loss), plus Squalane, Shea Butter, Sodium Hyaluronate, Iceland Moss, and Vitamin E.

Is it vegan and cruelty-free?  

Yes. Alpine Rich Cream is 100% vegan, gluten-free, and Leaping Bunny Certified cruelty-free. Ursa Major is also a Certified B Corp and Certified Plastic Negative, meaning we fund the removal of twice as much plastic from the environment as we produce.

What does "upcycled" Red Maple Bark mean?  

It means the maple bark in this formula is sourced from material that would otherwise go to waste—a byproduct given a second life rather than something harvested specifically for skincare. It's a small detail, but it's the kind of sourcing decision that adds up, and it's consistent with how we think about our footprint as a B Corp.

Is it scented?  

There's no synthetic fragrance in Alpine Rich Cream—any scent comes from plant-derived essential oils, including Damask Rose and Geranium flower oils. The result is soft and subtle rather than pronounced. If you're sensitive to essential oils, this is worth knowing before you buy.

What skin types is this best for?  

We've found Alpine Rich Cream to be a great fit for those with dry, sensitive, or mature skin. It's the right product if your skin needs extra support during colder months, or serious moisture all year round. If your skin runs normal-to-dry and you want everyday hydration with a lighter feel, Golden Hour Recovery Cream might be a better match. If you're oily, combination, or acne-prone, start with Fortifying Gel Moisturizer instead.

As your richest cream, will it feel heavy or greasy?  

Rich, yes. Heavy, no. The texture is smooth and velvety, and it absorbs quickly to leave a soft, satiny finish rather than a slick one. That said, this is genuinely our thickest formula, so if you dislike substantial creams on principle, Golden Hour is the lighter option.

Is it safe for sensitive skin?  

Sensitive skin is one of the three skin types this cream was specifically designed for—Skullcap in particular is included to help soothe sensitive, unhappy skin, and the ceramides support a barrier that's often compromised in reactive skin. That said, the formula does contain essential oils (Rose and Geranium), which can occasionally cause irritation in very reactive skin. We always recommend a patch test on your inner forearm first.

Will it clog my pores or cause breakouts?  

If your skin is acne-prone or tends toward congestion, we'd point you to Fortifying Gel Moisturizer—a lightweight, serum-like gel made to calm and clarify.

How do I apply it?  

Apply a dime-sized dab to clean, dry skin after your serum. Massage gently until fully absorbed. A little goes further than you'd expect from a cream this rich.

Can I use it both morning and night?  

Yes! Use it AM and PM, or anytime you're craving extra moisture. Some customers use it twice daily through winter and scale back to nights only in warmer, more humid months.

Where does it go in my routine?  

Last, or close to it. Cleanse, tone, apply your serum, then seal everything in with Alpine Rich Cream. If you're wearing SPF, that goes on top in the morning. The general rule is thinnest to thickest—and this is the thickest product in our face lineup.

Can I layer it with a serum?  

Absolutely! Mountain Glow Golden Serum underneath is a particularly good match for dry skin, and Lunar Bloom Retinal Serum at night pairs well if you're focused on fine lines, with the cream helping buffer any dryness that Retinal can sometimes bring.

Can I use it just on dry patches instead of all over?  

Sure. Plenty of customers use it as a targeted layer on the areas that run driest—cheeks, around the nose, anywhere that flakes in winter—while using a lighter moisturizer elsewhere. There's no rule against mixing moisturizers by zone

Can I use it around my eyes?  

Yes. The cream is gentle enough to smooth lightly over the eye area as part of your moisturizing step. For a treatment specifically formulated for that thinner, more delicate skin, look at Forest Alchemy Eye Cream or Sunny Start Eye Serum.

Is this a winter-only product?  

Not necessarily. It's a natural fit for colder months when cold air and indoor heating strip moisture from skin, and plenty of people treat it as their seasonal switch. But if your skin is dry year-round, it works year-round.

Is this good for skin that's been out in the elements?  

Yes. Wind, cold, sun, and dry air all compromise the skin barrier, which is exactly what the Ceramides, Skullcap, and Moss Stem Cells in this formula are there to support. It's a solid recovery step after time outdoors—we’re from Vermont, so we get it.

Does it actually work? What results can I expect?  

In clinical testing: 100% of participants showed improvement in hydration immediately after use*, and 90% showed a reduction in the appearance of fine lines and wrinkles immediately after use*. After four weeks of twice-daily use, 93% showed a reduction in the appearance of fine lines and wrinkles**.

*Clinical test, 30 men and women immediately post-application

**Clinical test, 30 men and women after 4 weeks

How soon will I see results?  

Hydration is immediate—that's what the 100% immediate-improvement figure reflects, and it's what most customers notice first. The fine-line benefits work on two timelines: there's an immediate plumping effect from deep hydration (which is temporary and moisture-driven), and a more sustained improvement that builds over about four weeks of consistent twice-daily use. Reviewers frequently mention fewer dry patches within the first couple of weeks.

Is this designed for men, women, or everyone?  

Everyone. Like all Ursa Major products, Alpine Rich Cream is gender-neutral by design. Dry skin and a compromised barrier aren't gendered concerns, and the subtle scent works across the board.

Is this appropriate for younger skin, or is it just for mature skin?  

It was made with mature skin in mind, but the main driver is dryness, not age.

Is this a good gift?  

It's a great gift for someone who you know has dry skin, or enjoys a richer cream with skin-plumping benefits. If you're not sure about the recipient's skin type, Golden Hour Recovery Cream is the safer universal pick—it suits a wider range of skin.

Is it safe during pregnancy or breastfeeding?  

Alpine Rich Cream does not contain ingredients commonly flagged during pregnancy. As always, we recommend reviewing the full ingredient list with your healthcare provider before adding any new product during pregnancy or breastfeeding.

How long does a jar last?  

With twice-daily use at a dime-sized amount, most customers find the 1.69 oz jar lasts around 6–8 weeks. If you're using it once daily or only on dry zones, expect meaningfully longer.

Why is this more expensive than Golden Hour Recovery Cream?  

At $68, Alpine Rich Cream is our most premium moisturizer, and the formula is the reason. It's built with more expensive actives—Plant-derived Ceramides, Tremella Mushroom, Skullcap, Cloudberry, and Moss Stem Cells—with clinical testing behind its hydration and fine-line claims. Golden Hour Recovery Cream at $54 is an excellent daily moisturizer; Alpine Rich Cream is a barrier-repair product aimed at a harder problem. Don’t forget: you can subscribe & save for 10% off every order!

What about the packaging?  

Alpine Rich Cream comes in our signature glass blue jar. We're Certified Plastic Negative, meaning we fund the removal of twice as much plastic from the environment as we produce.

How do I choose between your three face moisturizers?  

Each one is built for a different skin type. Fortifying Gel Moisturizer is a lightweight, serum-like gel that calms, clarifies, and delivers soothing hydration — best for combination, oily, or acne-prone skin. Golden Hour Recovery Cream is a hydrating but not-too-heavy cream packed with soothing ingredients — best as an everyday moisturizer for most skin types. Alpine Rich Cream is a rich, barrier-replenishing cream that deeply hydrates and moisturizes — best for dry, sensitive, or mature skin. Lightest to richest: Fortifying Gel, then Golden Hour, then Alpine Rich.

How is this different from Golden Hour Recovery Cream specifically?  

Weight and job. Golden Hour is midweight — rich enough to nourish, light enough for nearly anyone, and priced at $54 for 1.57 oz. Alpine Rich Cream is our thickest formula, built around ceramides and barrier-repair actives for skin that struggles to hold moisture, at $68 for 1.69 oz. If Golden Hour leaves your skin still feeling tight a few hours later, Alpine is the upgrade. If Golden Hour already feels like plenty, stay where you are.

Can I use Alpine Rich Cream on my body?  

Alpine Rich Cream is formulated for facial skin, which is thinner and more reactive than body skin. For the body, Golden Hour Body Butter is a good moisture-rich choice—it's built for thicker skin exposed to more friction.

Can I use Alpine Rich Cream and Golden Hour Recovery Cream together?  

Most people won't need both at once, but seasonal switching is common — Golden Hour in warmer months, Alpine when the air turns dry. Some customers also use Golden Hour in the morning under SPF and Alpine at night when a richer finish doesn't matter. Layering both in a single routine is more than most skin needs.

MADE FOR SKIN AND SPIRIT

The Ursa Major Difference

Powerful, forest-infused formulas

Powerful, forest-infused formulas

Our pristine ingredients are tapped straight from the forest, with proven benefits to deliver maximum efficacy.
Clean, healthy ingredients

Clean, healthy ingredients

No harsh chemicals or hidden junk—just safe, quality ingredients that meet our (and your) sky-high standards.
Sublime experience

Sublime experience

From lightweight textures to subtle (never synthetic) aromas, every product is a treat for your skin—and your senses.
Love It Guarantee

Love It Guarantee

If you don’t love your experience within 30 days of receiving our products, we’ll offer you a full refund or exchange.

Make it a routine and save

Smaller jar of light blue Ursa Major Forest Alchemy Eye Cream next to bigger, navy blue jars of Alpine Rich Cream on a white background
SAVE 10%
Rich Moisture & Eye Care Set
4.3
Rated 4.3 out of 5 stars
4.3 Stars (3,144)
Replenish moisture & soften fine lines.
2 items
Ursa Major skincare set featuring Forest Water Hyaluronic Serum in a teal pump bottle and Alpine Rich Cream in a dark blue jar, on a clean white background.
SAVE 10%
Deep Hydration Set
4.5
Rated 4.5 out of 5 stars
4.5 Stars (1,322)
Two hydration heroes for soft, supple, happy skin.
2 items
Ursa Major skincare set featuring a dark blue Alpine Rich Cream jar and a matching light blue and navy Going Places Lip Balm on a clean white background.
SAVE 10%
Winter Rescue Set
4.4
Rated 4.4 out of 5 stars
4.4 Stars (1,362)
Keep skin and lips soft through the winter season.
2 items

Alpine Rich Cream Reviews

4.5
Rated 4.5 out of 5 stars
Based on 916 reviews
916 reviews
  • Susan
    I recommend this product
    Rated 5 out of 5 stars
    10/29/26
    5 Stars

    Love Ursa products

  • Sue T.
    Verified Buyer
    I recommend this product
    AGE RANGE 50's+
    SKIN TYPE Dry
    SKIN CONCERN Redness / Irritation
    Rated 5 out of 5 stars
    10/22/26
    My winter go-to

    Love this rich, oil-based moisturizer. Keeps winter dryness at bay.

  • Phyllis M.
    Verified Buyer
    I recommend this product
    AGE RANGE 50's+
    SKIN TYPE Dry
    SKIN CONCERN Dryness
    Rated 5 out of 5 stars
    10/15/26
    perfect night cream

    now that it is getting cool, and the heat is on in the house, this is the perfect cream to refresh my skin overnight. I love the creaminess of it.

  • Lindsay H.
    Verified Buyer
    AGE RANGE 50's+
    SKIN TYPE Dry
    Rated 3 out of 5 stars
    10/12/26
    Not my favorite cream

    Don’t like the smell.

  • Jamie M.
    Verified Buyer
    I recommend this product
    AGE RANGE 40's
    SKIN TYPE Sensitive
    Rated 5 out of 5 stars
    10/8/26
    Alpine Rich Cream

    I LOVE this cream!