Fortifying Gel Moisturizer

Fortifying Gel Moisturizer

Rated 4.5 out of 5 stars
4.5 Stars (141 Reviews)
A lightweight, serum-like gel moisturizer that keeps skin feeling clear, refreshed, and hydrated all day. It’s a simple but powerful daily moisturizing step that’ll leave you ready to tackle whatever comes next.

Formerly known as Fortifying Face Balm.
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Why It’s Special

Hydrates without heaviness

This lightweight, invisible daily moisturizer has a serum-like texture that absorbs fast and delivers long-lasting hydration. The finishing touch: a light, natural aroma, with hints of real lavender and rosemary.

Actively soothes & firms

Actives like Aloe and Willow Bark nourish and condition skin, for that brightening and tightening effect. It leaves skin feeling clear and firm, with a smooth, shine-free finish.

Picky skin-approved

We kept it simple, with gentle yet effective ingredients that you can trust. It’s a great choice for folks with combination, oily, or acne-prone skin (and any skin that likes a lighter touch).

Layers nicely

Weave it into your routine anywhere you like. It makes for a perfectly smooth, non-pilling primer under makeup and SPF, a soothing after-sun step, even a refreshing post-shave balm.

Refreshingly Different

Nothing to hide here. Just naturally awesome ingredients that help you achieve your healthiest, happiest skin.



All-day hydration

Clean ingredients

Certified Plastic Negative

Vegan & cruelty-free

“This serum-style moisturizer soaks right in for a full day of non-greasy hydration.”

Well + Good

“Fresh scent, and lightweight feel. Great for summer”


“I finally found a moisturizer I don’t want to skip.”

Men’s Health

“A cooling jar of magic.”

Business Insider

“It’s a cornucopia and works on the most volatile, sensitive, oily, dry, or acne-prone [skin].”


Pure, Powerful Ingredients

Formulated without petrochemicals, sulfates, parabens, synthetic fragrances, or other suspect chemicals.


Soothes and hydrates.

Willow Bark

Natural source of salicylic acid (beta hydroxy acid), which soothes and conditions skin.

Kendi Seed

Delivers fast-absorbing, lightweight hydration.

Olive Leaf

Contains antioxidants that moisturize and soothe skin.

Prickly Pear

Provides immediate and long-lasting relief from irritation.

Birch Sap

Delivers serious hydration along with a dose of antioxidants, vitamins, and minerals.

Click or tap on an ingredient to learn more

How to Use

Apply 1 pump to clean, dry skin making sure to cover entire face and neck. Works great for all skin types, especially sensitive, oily or acne-prone skin.


Q: How does this product differ from Fortifying Face Balm?
A: The formula is exactly the same! The only thing that’s new is the name, and the glass packaging.

Q: How and when do I use this product? 
A: After cleansing and toning (and applying any serums, if that’s part of your routine), we recommend applying Fortifying Gel Moisturizer to lock in hydration and calm the skin without clogging pores or creating shine. It’ll keep skin looking clearer, firmer, smoother, with an all-around healthy glow. As a final step, you can apply a daily sunscreen (we’re partial to our Force Field Daily Defense Lotion!), especially if you are heading outside.

Pro tip: Apply post-shave and post-sun for extra soothing moisture.

Q: Is this the right moisturizer for me?
A: This product works great for sensitive, oily, and acne-prone skin types (or any skin that likes a light touch). If you have dry skin, or you’re looking for a thicker moisturizer to incorporate into your routine, you may want to check out our Golden Hour Recovery Cream. 

Q: Why is there a change in packaging?
A: We’ve heard your calls for less plastic! That’s why the packaging for our Fortifying Gel Moisturizer has been updated to glass. It’s more sustainable, and in line with our commitment to phasing out plastics. It means less waste for the planet — and rest assured, it’s still the same formula you know and love, just sporting a fresh new (and recyclable) look. 

A: What is the aroma?
Q: An enticing herbal elixir infused with lavender, lime, spearmint, and rosemary.

Q: How do I recycle this product?
A: When you run out, just give the glass container a rinse and recycle it at home. The plastic pump is mixed material and cannot be recycled at this time.

Fortifying Gel Moisturizer Reviews

Rated 4.5 out of 5 stars
Based on 141 reviews
141 reviews
  • Aline P.
    Verified Buyer
    I recommend this product
    AGE RANGE 50's+
    SKIN TYPE Balanced
    SKIN CONCERN Fine Lines
    Rated 5 out of 5 stars
    Gel moisturizer

    Love it

  • Daniel
    Verified Buyer
    I recommend this product
    AGE RANGE 20's
    Rated 5 out of 5 stars
    Amazing moisturizer

    Great product

  • Amy van M.
    Verified Buyer
    I recommend this product
    AGE RANGE 50's+
    SKIN TYPE Sensitive
    SKIN CONCERN Dryness
    Rated 5 out of 5 stars
    As good as Fortifying Face Balm!

    When I heard my favorite UM facial moisturizer *of all time* was changing its look and name, I was skeptical. Not anymore! Although the bottle is smaller you just need 1 pump for your entire face. Plus it's the same lightweight texture-lavendery aroma-cooling-softening-refreshing- everything I loved about the Fortifying Face Balm. I am 54 and my skin needs all the moisture it can get. FGM feels especially good under my eyes in the morning :-) Thank you Ursa Major!

  • Jaime B.
    Verified Buyer
    I recommend this product
    AGE RANGE 30's
    SKIN TYPE Sensitive
    SKIN CONCERN Dryness
    Rated 5 out of 5 stars
    Perfect Light Moisturizer for Warm Months

    I fell in love with how light, quick-drying, and moisturizing this is. A little goes a long way (it spreads super easily), and it's great for hot days when you don't want to put a heavy cream on your face. I use this in warm months and the golden hour recovery cream in winter. Perfect combo.

  • Meghan A.
    Verified Buyer
    I recommend this product
    AGE RANGE 30's
    SKIN TYPE Combo
    Rated 5 out of 5 stars
    I found The One

    Absolutely love everything about this. It blends well with my serum and makes my face feel fresh and hydrated.

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