NEW

Sunny Start Eye Serum

Name: Sunny Start Eye Serum
Brand: Ursa_Major
Price: 52.00 USD
Availability: InStock
Rating: 4.7 (46 reviews)

TIGHTEN + BRIGHTEN

4.7

Rated 4.7 out of 5 stars

4.7 Stars (46 Reviews)

An espresso shot for tired eyes, our new serum is clinically shown to help you look more awake—improving the look of fine lines, dark circles, and under-eye puffiness from the first use.

15 mL| 0.5 FL OZ

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Sunny Start Eye Serum

After 15 years in the beauty world, I was fed up. Toxic ingredients, false promises, and over-priced products. So we moved to Vermont and started Ursa Major: skincare that uses clean, forest-infused ingredients for real results, without all the BS of traditional beauty.

Emily• Ursa Major Co-Founder

Targets fine lines

Packed with plant peptides that firm and tighten skin to help smooth the appearance of fine lines and wrinkles around the eye.

De-puffs in a blink

This cooling gel serum is full of skin-energizing actives that help to visibly improve the appearance of under-eye puffiness.

Brightens under-eyes

A blend of brightening botanicals—like Wild Gentian and Vitamin C—helps dial back the look of dark circles with every use.

Instantly hydrates

Proven to hydrate as soon as it’s applied, refreshing eyes on the spot so they appear more awake (even before coffee).

Eases the look of fine lines

Targets puffiness & dark circles

Instantly hydrates

Clean ingredients

Certified Plastic Negative

Vegan & cruelty-free

Pure, Powerful Ingredients

No petrochemicals. No sulfates. No parabens. No synthetic fragrances. Just pure, powerful ingredients your skin will thank you for.

Cedar Peptides

Boost elasticity, firming and tightening skin around the eyes
Ash Tree Bark

Instantly de-puffs to support a “fully awake” appearance
Vitamin C

Brightens and smoothes the appearance of the eye area
Wild Gentian + Cedar Bark

Visibly improve the appearance of stubborn dark circles
Sandalwood

Supports firmer, tighter-looking skin around the eyes
Caffeine

Reduces puffiness around the eye area

Full Ingredients

water/aqua/eau, squalane, glycerin, glyceryl caprylate/caprate, pullulan, candelilla/jojoba/rice bran polyglyceryl-3 esters, glyceryl stearate, octyldodecanol, fraxinus excelsior bark extract, cetearyl alcohol, sodium stearoyl lactylate, lysolecithin, sclerotium gum, cetyl alcohol, glyceryl stearate SE, niacinamide, hydroxyacetophenone, xanthan gum, 1,2-hexanediol, caprylyl glycol, propanediol, cedrus atlantica bark extract, hippophae rhamnoides seed oil*, rosa canina fruit oil*, tetrahexyldecyl ascorbate, pisum sativum (pea) seed extract, saccharomyces ferment lysate filtrate, caffeine, tetrasodium glutamate diacetate, silica, lecithin, coffea arabica (coffee) seed extract, hydrolyzed pinus sibirica seedcake extract, chenopodium quinoa seed extract, gentiana lutea root extract*, acanthopanax senticosus (eleuthero) root extract, pentylene glycol, santalum album (sandalwood) wood extract, sodium hydroxide, tocopherol, cedrus atlantica oil/extract, benzyl alcohol

*Organic Ingredients

Gently tap around the eye area AM or anytime you need an instant wake-up call

Sunny Start Eye Serum is unscented.

Bottle: Clean and recycle in your recycling bin

Carton: Recycle in your recycling bin

Carton Liner: Recycle in your recycling bin

62% Recycled Plastic Pump: Clean and drop off at your nearest specialty recycler—we recommend a Pact collection bin!

“...it brightened and smoothed the under-eye area and made my dark eye coloration less noticeable.”

Heather C.

“This serum absorbs like a dream. I’m seeing less under-eye puffiness and feeling silkier skin.”

Meg S.

“It has the lightest, most amazing texture and my eyes were brighter immediately after I used it.”

Danny P.

“Great eye serum! I’ve noticed a reduction in the tiny little lines around my eyes after using twice a day for a week.”

Christine M.

“Can see the difference! Really noticed a firming effect after about a week of morning and nightly use.”

Jillian P.

FAQs

Is this the eye treatment for me?

Sunny Start Eye Serum is a lightweight gel serum that de-puffs, tightens, and brightens tired, puffy eyes. Best for AM use, it’s a great choice for those dealing with dark circles, puffiness, or loss of firmness.

If you’re dealing with dryness that’s making fine lines appear more noticeable, our Forest Alchemy Eye Cream is a richer, more restorative choice. It delivers deeper moisture while helping smooth the look of fine lines, making it an ideal choice as a nightly step.

How and when do I use this product?

For best results, gently tap a small amount onto skin surrounding the eyes each morning or at any time you need an instant wake-up call.

Is this product safe for sensitive skin?

Though not clinically tested for use on sensitive skin, we formulated Sunny Start Eye Serum to be gentle enough for daily use on the delicate eye area, and have heard awesome feedback from folks with sensitive or reactive skin. If you have highly sensitive skin we might recommend a patch test on the inner wrist before applying around the eyes for extra precaution.

Is this product pregnancy-safe?

Sunny Start Eye Serum does not contain any ingredients that are commonly avoided during pregnancy, like vitamin A or high doses of salicylic acid (+2%). That said, we always recommend checking in with your healthcare provider about ingredient lists and any new products during pregnancy.

Does this product contain fragrance?

Sunny Start Eye Serum is unscented.

What if I don’t love it?

We totally understand that skincare is not one-size-fits-all and that everyone’s skin is unique. If you are not satisfied with your Ursa Major products, you may return your product for a full refund or store credit within 30 days of receiving your order.

Do you offer free shipping?

We happily offer free standard shipping via DHL/USPS for all domestic orders $40+ placed on our website. Orders below $40 will ship via DHL/USPS for a flat $7 fee.

How do I start a return?

Super easy! Just head on over to our Returns Portal, where you’ll just need your order number (the one starting with UM) and your email address or zip code to get started.

MADE FOR SKIN AND SPIRIT

The Ursa Major Difference

Powerful, forest-infused formulas

Our pristine ingredients are tapped straight from the forest, with proven benefits to deliver maximum efficacy.

Clean, healthy ingredients

No harsh chemicals or hidden junk—just safe, quality ingredients that meet our (and your) sky-high standards.

Sublime experience

From lightweight textures to subtle (never synthetic) aromas, every product is a treat for your skin—and your senses.

Love It Guarantee

If you don’t love your experience within 30 days of receiving our products, we’ll offer you a full refund or exchange.

Skincare built for you

Build your own routine

Bundle your favorite products and save up to 20%.

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Sunny Start Eye Serum Reviews

4.7

Rated 4.7 out of 5 stars

Based on 46 reviews

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46 reviews

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Lorraine
I recommend this product
Rated 5 out of 5 stars
5/20/26
5 Stars
I noticed decrease in the puffiness, gies on smooth not sticky , very satisfied
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Cindy
I recommend this product
Rated 5 out of 5 stars
5/18/26
5 Stars
Wonderful eye serum! Perfect texture, easy to apply. Love it under my concealer in the day, and on its own for evening. My eyes look refreshed!
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Nikki
Verified Reviewer
I recommend this product
AGE RANGE 30's
SKIN TYPE Sensitive
SKIN CONCERN Redness / Irritation
Rated 5 out of 5 stars
5/16/26
LOVE
Beautiful way to start my day. I've actually taken to applying this eye serum on my whole face and sometimes my neck 😂 it's lovely, it's gentle and it brightens my skin. It makes me look hydrated and like I got a full nights sleep which isn't always the case 😉
Also, my skin is quite sensitive and reacts to products easily and I've found that other vitamin c serums can leave my skin feeling sticky - not this one! It's gentle and absorbs quickly.
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Ursa Major Skincare
5/20/26
Hi Nikki! Thank you for this beautiful review! We love hearing how versatile this serum has become in your routine. Bright, hydrated, well-rested glow for days!
Kim
Verified Reviewer
I recommend this product
AGE RANGE 50's+
SKIN TYPE Dry
SKIN CONCERN Dryness
Rated 5 out of 5 stars
5/14/26
Sunny Start Eye Serum
This product has a light consistency, does not feel greasy or heavy and has a lovely but not overly strong fragrance. Another great product from Ursa Major. I love every product I have tried so far!
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Ursa Major Skincare
5/20/26
Woohoo! Thanks for the glowing review, Kim!
Denise
Verified Reviewer
I recommend this product
AGE RANGE 50's+
SKIN TYPE Dry
SKIN CONCERN Fine Lines
Rated 5 out of 5 stars
5/14/26
Super Pleased so far
Have been using this for about a week. Very easy to apply. Using it twice a day. Noticing less intense wrinkling under the eyes and crows feet. Very excited to see how this progresses over the next few weeks. I use a bunch of Ursa Major products and have nothing but positive feedback and love for them all!
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