True North is closer than you think
Founder Story
After years of living in NYC and working in the beauty industry, we’d seen behind the curtain—and it wasn’t always pretty. So we moved to beautiful Vermont, and started asking: what if skincare could be different? Uplifting, effective, easy, and truly clean?
We created Ursa Major for people who want to treat their skin—and spirit—right. No fear-based marketing. No fluff. Just pure, powerful forest-infused essentials that deliver real results, while delighting the senses.
Here’s to your healthiest, happiest self… and your best skin yet!
Ursa Major Co-Founders Emily & Oliver
High-impact,
low-maintenance
Fuss-free clean skincare essentials for your best skin ever.
Powerful, forest-infused formulas
Our pristine ingredients are tapped straight from the forest, with proven benefits to deliver maximum efficacy.
Clean, healthy ingredients
No harsh chemicals or hidden junk—just safe, quality ingredients that meet our (and your) sky-high standards.
Sublime experience
From lightweight textures to subtle (never synthetic) aromas, every product is a treat for your skin—and your senses.
Powerful, forest-infused formulas
Our pristine ingredients are tapped straight from the forest, with proven benefits to deliver maximum efficacy.
Clean, healthy ingredients
No harsh chemicals or hidden junk—just safe, quality ingredients that meet our (and your) sky-high standards.
Sublime experience
From lightweight textures to subtle (never synthetic) aromas, every product is a treat for your skin—and your senses.
Skincare, straight up.
We skip the BS our industry is infamous for, and keep it real (because you don’t need more “miracle” products or far-fetched claims).
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Bestsellers
Golden Hour Recovery Cream
An incredibly nourishing, yet fast-absorbing face cream.
An incredibly nourishing, yet fast-absorbing face cream.
Rated 4.5 out of 5 stars
4.5 Stars (6,096 Reviews)
Select option for Golden Hour Recovery Cream
1.57 FL OZ
Mountain Glow Serum
A one-of-a-kind, deeply rejuvenating face serum for your best skin ever.
A one-of-a-kind, deeply rejuvenating face serum for your best skin ever.
Rated 4.7 out of 5 stars
4.7 Stars (1,829 Reviews)
Select option for Mountain Glow Serum
1 FL OZ
NEW FORMULA
Brighten Up Vitamin C Serum
A concentrated brightening serum for radiant, even-toned skin.
A concentrated brightening serum for radiant, even-toned skin.
Rated 4.4 out of 5 stars
4.4 Stars (1,609 Reviews)
Select option for Brighten Up Vitamin C Serum
1 FL OZ
NEW FORMULA
Forest Alchemy Eye Cream
A supremely nourishing, all-in-one eye cream with powerful active ingredients.
A supremely nourishing, all-in-one eye cream with powerful active ingredients.
Rated 4.3 out of 5 stars
4.3 Stars (2,022 Reviews)
Select option for Forest Alchemy Eye Cream
0.5 FL OZ
Treading lightly
As a B Corp, we have strict standards for how we operate across our entire business, from sourcing our ingredients, to packaging our products, to our internal policies. Every move we make keeps people and the planet top of mind.