True North is closer than you think

True North is closer than you think

Founder Story

After years of living in NYC and working in the beauty industry, we’d seen behind the curtain—and it wasn’t always pretty. So we moved to beautiful Vermont, and started asking: what if skincare could be different? Uplifting, effective, easy, and truly clean? We created Ursa Major for people who want to treat their skin—and spirit—right. No fear-based marketing. No fluff. Just pure, powerful forest-infused essentials that deliver real results, while delighting the senses. Here’s to your healthiest, happiest self… and your best skin yet! Ursa Major Co-Founders Emily & Oliver
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Founder Story
High-impact, low-maintenance

High-impact, low-maintenance

Fuss-free clean skincare essentials for your best skin ever.
High-impact, low-maintenance
Powerful, forest-infused formulas

Powerful, forest-infused formulas

Our pristine ingredients are tapped straight from the forest, with proven benefits to deliver maximum efficacy.
Clean, healthy ingredients

Clean, healthy ingredients


No harsh chemicals or hidden junk—just safe, quality ingredients that meet our (and your) sky-high standards.
Sublime experience

Sublime experience

From lightweight textures to subtle (never synthetic) aromas, every product is a treat for your skin—and your senses.
Man holding a baby outside touching a pine tree Close-up of two hands with running water flowing over them Woman smiling outside with blue sky behind her Image of waterfall Woman outside near a body of water

Skincare, straight up.

We skip the BS our industry is infamous for, and keep it real (because you don’t need more “miracle” products or far-fetched claims).

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Bestsellers

Blue Ursa Major Golden Hour Recovery Cream jar and packaging on a white background

Golden Hour Recovery Cream

An incredibly nourishing, yet fast-absorbing face cream.
4.5
Rated 4.5 out of 5 stars
4.5 Stars (6,256 Reviews)
Select option for Golden Hour Recovery Cream 1.57 FL OZ
Yellow Ursa Major Mountain Glow Serum bottle and packaging on a white background

Mountain Glow Serum

A one-of-a-kind, deeply rejuvenating face serum for your best skin ever.
4.7
Rated 4.7 out of 5 stars
4.7 Stars (1,893 Reviews)
Select option for Mountain Glow Serum 1 FL OZ
Orange Ursa Major Brighten Up Vitamin C Serum bottle and packaging on a white background
NEW FORMULA

Brighten Up Vitamin C Serum

A concentrated brightening serum for radiant, even-toned skin.
4.4
Rated 4.4 out of 5 stars
4.4 Stars (1,896 Reviews)
Select option for Brighten Up Vitamin C Serum 1 FL OZ
Ursa Major Forest Alchemy Eye Cream with packaging on a white background
NEW FORMULA

Forest Alchemy Eye Cream

A supremely nourishing, all-in-one eye cream with powerful active ingredients.
4.3
Rated 4.3 out of 5 stars
4.3 Stars (2,049 Reviews)
Select option for Forest Alchemy Eye Cream 0.5 FL OZ
Trailblazers Nature

Treading lightly

As a B Corp, we have strict standards for how we operate across our entire business, from sourcing our ingredients, to packaging our products, to our internal policies. Every move we make keeps people and the planet top of mind.