Blue bottle of Ursa Major Fortifying Gel Moisturizer on a white background

Fortifying Gel Moisturizer

SOOTHE + BALANCE

4.5
Rated 4.5 out of 5 stars
4.5 Stars (227 Reviews)

A lightweight gel moisturizer that soothes and balances skin while delivering all-day hydration.

50 mL| 1.7 FL OZ

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Love It Guarantee

Love It Guarantee

Blue bottle and packaging of Ursa Major Fortifying Gel Moisturizer on a white background
Fortifying Gel Moisturizer

After 15 years in the beauty world, I was fed up. Toxic ingredients, false promises, and over-priced products. So we moved to Vermont and started Ursa Major: skincare that uses clean, forest-infused ingredients for real results, without all the BS of traditional beauty.

Emily• Ursa Major Co-Founder
Emily

Powered by clean actives like Aloe and Prickly Pear, Fortifying Gel Moisturizer is high-impact, low-maintenance skincare—proven to perform.

Hydrating not heavy

This lightweight daily moisturizer has a serum-like texture that absorbs quickly to deliver lasting hydration.

Actively soothes

Packed with nourishing plant-derived actives to calm and clarify—leaving skin clear, smooth, and shine-free.

Picky skin-approved

Made with gentle ingredients for oily, combo, acne-prone skin (or those whose skin prefers a lighter touch).

Easy to layer

Works as a non-pilling primer under makeup and SPF, as well as a soothing after-sun step and cooling post-shave balm.

Lightweight
Lightweight
Fast-absorbing
Fast-absorbing
All-day hydration
All-day hydration
Clean ingredients
Clean ingredients
Certified Plastic Negative
Certified Plastic Negative
Vegan & cruelty-free
Vegan & cruelty-free
Key Ingredients

Pure, Powerful Ingredients

No petrochemicals. No sulfates. No parabens. No synthetic fragrances. Just pure, powerful ingredients your skin will thank you for.

  • Willow Bark

    A natural source of salicylic acid (beta hydroxy acid), which soothes and conditions skin

  • Organic Aloe

    Hydrates and soothes skin

  • Organic Kendi Seed

    Delivers lightweight, fast-absorbing hydration

  • Prickly Pear

    Calms skin while providing lightweight hydration

  • Olive Leaf

    Contains antioxidants that moisturize and soothe skin

  • Birch Sap

    Delivers serious hydration along with a dose of antioxidants, vitamins, and minerals

Full Ingredients

aqua/water/eau, glycerin, hydrolyzed myrtus communis leaf extract*, helianthus annuus (sunflower) seed oil*, leuconostoc/radish root ferment filtrate, caprylic/capric triglyceride, hamamelis virginiana (witch hazel) water*, salix nigra (willow) bark extract, kukui (aleurites moluccana) extract, aloe barbadensis leaf juice*, opuntia ficus-indica stem extract, daucus carota sativa (carrot) seed oil, hydrogenated lecithin, betula alba leaf extract, olea europaea (olive) leaf extract, lavandula angustifolia (lavender) flower oil*, citrus aurantifolia (line) peel oil, melaleuca quinquenervia leaf oil*, boswellia carterii resin extract, bisabolol, mentha spicata leaf/stem oil, carrageenan, glucose, rosmarinus officinalis (rosemary) leaf extract*, xanthan gum, sodium anisate, sclerotium gum, alcohol, citric acid, limonene, linalool, geraniol

*Certified Organic Ingredients
How To Use

Apply 1-2 pumps to clean, dry skin. Use AM or PM (or both).

Aroma

An enticing herbal blend infused with Lavender, Lime, Spearmint, and Rosemary.

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“...soaks right in for a full day of non-greasy hydration.”

“...our favorite for its sticky-free feel and non-pore-clogging ingredients.”

“...a weightless moisturizer that increases firmness and elasticity…”

    FAQs

    Is this the moisturizer for me?  

    We’ve found Fortifying Gel Moisturizer to be a great fit for those with oily or combination skin—or anyone whose skin simply prefers a lighter touch.

    If you’re looking for a bit more moisture, you may enjoy our bestselling Golden Hour Recovery Cream. Its fast-absorbing, water-based formula makes it a great daily moisturizer for all types of skin—including dry, oily, combo, sensitive, and even acne-prone skin.

    If you have dry, sensitive, mature skin, or are craving even more moisture, Alpine Rich Cream is our go-to for delivering serious moisture while reinforcing the skin barrier and smoothing the look of fine lines.

    How and when do I use this product?  

    After cleansing and toning (and applying any serums you may use), apply 1-2 pumps to clean, dry skin to lock in hydration without clogging pores or creating shine. Use it morning, night, or whenever your skin needs hydration.

    Pro Tip: Because Fortifying Gel Moisturizer is infused with soothing actives like Organic Aloe and Birch Sap it also makes for a super-soothing post-shave or post-sun step.

    Does this contain fragrance?  

    Fortifying Gel Moisturizer has an enticing herbal aroma that comes entirely from real plant extracts—never synthetic fragrances.

    Is this pregnancy-safe?  

    This product contains Willow Bark, a natural source of salicylic acid (a type of BHA). While salicylic acid is an ingredient typically avoided during pregnancy, it is included in this product at a very low amount. 

    That said, we always recommend checking in with your healthcare provider about ingredient lists and any new products during pregnancy.

    What if I don’t love it?  

    We totally understand that skincare is not one-size-fits-all and that everyone’s skin is unique. If you are not satisfied with your Ursa Major products, you may return your product for a full refund or store credit within 30 days of receiving your order.

    Do you offer free shipping?  

    We happily offer free standard shipping via DHL/USPS for all domestic orders $40+ placed on our website. Orders below $40 will ship via DHL/USPS for a flat $7 fee. 

    How do I start a return?  

    Super easy! Just head on over to our Returns Portal, where you’ll just need your order number (the one starting with UM) and your email address or zip code to get started.

    MADE FOR SKIN AND SPIRIT

    The Ursa Major Difference

    Powerful, forest-infused formulas

    Powerful, forest-infused formulas

    Our pristine ingredients are tapped straight from the forest, with proven benefits to deliver maximum efficacy.
    Clean, healthy ingredients

    Clean, healthy ingredients

    No harsh chemicals or hidden junk—just safe, quality ingredients that meet our (and your) sky-high standards.
    Sublime experience

    Sublime experience

    From lightweight textures to subtle (never synthetic) aromas, every product is a treat for your skin—and your senses.
    Love It Guarantee

    Love It Guarantee

    If you don’t love your experience within 30 days of receiving our products, we’ll offer you a full refund or exchange.

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    Fortifying Gel Moisturizer Reviews

    4.5
    Rated 4.5 out of 5 stars
    Based on 227 reviews
    Write a Review (Opens in a new window)
    227 reviews
    • Ginger F.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Combo
      SKIN CONCERN Dryness
      Rated 5 out of 5 stars
      1/13/26
      My go to

      I enjoy this Gel Moisturizer not only for my face but mostly for my hands and occasionally for my feet. All the herbal extractions help my hands feel great. It's not sticky and doesn't leave a residue. It absorbs and tightens my skin. I use it every day and gift it to my friends.

      Was this helpful?
    • Gabriela B.
      Verified Buyer
      I recommend this product
      AGE RANGE 30's
      SKIN TYPE Sensitive
      SKIN CONCERN Dryness
      Rated 5 out of 5 stars
      1/12/26
      Sleek Moisturizer

      It’s so light weight it feels like almost nothing on my skin. I cannot wait to try more of their products.

      Was this helpful?
    • Ginger F.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Combo
      SKIN CONCERN Dryness
      Rated 5 out of 5 stars
      12/27/25
      Powerful, moist but not sticky.

      I tried this for the first time and was delighted that the Fortifying Gel Moisturizer does not only soften the dry skin but has willow bark to calm the pain in my skin. It's not sticky and dries completely while making a moisture barrier that last all day. I liked it so much I have gifted it to my friends.

      Was this helpful?
    • HEIDI B.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Combo
      SKIN CONCERN Fine Lines
      Rated 5 out of 5 stars
      12/16/25
      This feels SO good on my face.

      I get excited to put it on in the morning and at night as part of my skincare routine. I wish it had sunscreen in it, because I hate to layer more moisturizer on.

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    • Debra S.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Combo
      SKIN CONCERN Fine Lines
      Rated 5 out of 5 stars
      12/14/25
      Fortifying Gel Moisturizer

      Just started to use this newer moisturizer by Ursa Major in my skin care routine. I am so please with this gel moisturizer for my combination skin. I use after SPF and just before applying my makeup. I still use the Golden Hour Moisturizer in my nighttime routine. I would recommend that you try this moisturizer out.

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