Ursa Major Fantastic Face Wash bottle and packaging on a white background
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Fantastic Face Wash

BALANCE + BRIGHTEN

4.7
Rated 4.7 out of 5 stars
4.7 Stars (2,027 Reviews)

A super-fresh foaming face wash to deliver a deep, satisfying cleanse without stripping skin.

302 mL| 10.24 FL OZ

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Ursa Major Fantastic Face Wash bottle with blue pump on a white background
Fantastic Face Wash

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Three skincare products - Fantastic Face Wash, Vitamin C Serum, and Golden Hour Recovery Cream - from Ursa Major on a white background
Balance & Brighten Set

4.5
Rated 4.5 out of 5 stars
4.5 Stars (11,651 Reviews)

After 15 years in the beauty world, I was fed up. Toxic ingredients, false promises, and over-priced products. So we moved to Vermont and started Ursa Major: skincare that uses clean, forest-infused ingredients for real results, without all the BS of traditional beauty.

Emily• Ursa Major Co-Founder
Emily

A deeper clean

Cuts through daily grime while exfoliating with gentle plant AHAs, to deep clean pores and improve skin’s overall clarity.

Won’t strip your skin

Cleanses without stripping away moisture or messing with pH, so skin feels clean and balanced (not tight and dry).

Luxurious lather

Transforms into a silky-soft, sulfate-free foam that works its way into every pore to wash away dirt and oil.

Invigorating aroma

Infused with a refreshing blend of Cedar, Spearmint, and Lime for a satisfying cleanse—straight from nature.

Soothes & hydrates
Soothes & hydrates
Gently exfoliating
Gently exfoliating
Sulfate-free lather
Sulfate-free lather
Clean ingredients
Clean ingredients
Certified Plastic Negative
Certified Plastic Negative
Vegan &  cruelty-free
Vegan & cruelty-free
Glass Ursa Major face wash bottle surrounded by lemons, coconuts, and leaves on a white background

Pure, Powerful, Refreshing

No sulfates. No parabens. No synthetic fragrances. Just a delightfully effective assortment of clean, forest-infused ingredients, formulated for maximum efficacy and a sublime experience.

  • Sugar Maple

    Naturally rich in AHAs to gently exfoliate and smooth skin

  • Organic White Tea

    Rich in antioxidants; helps tone and replenish skin

  • Bilberry

    Gently exfoliates and helps skin hold onto moisture

  • Lemon

    Helps brighten & refresh dull-looking skin and promote a more radiant complexion

  • Rice Extract

    Moisturizes and smoothes the appearance of skin

  • Coconut Surfactants

    Gently cleanse without stripping skin of moisture

Full Ingredients

Drop of clear, sudsy Face Wash on white background

Massage into damp skin (about a half-pump for the 10.24 oz bottle and 1 pump for the 4 oz bottle), then rinse. For an extra hit of exfoliation, leave on for 30-60 seconds. Use AM, PM and post-exercise.

Green Lime wedges, Cedar and Spearmint leaves on a white background

A super-fresh, forest-infused blend combining a hint of Spearmint, a splash of Cedar, and a twist of Lime.

Carton + Carton Liner: Recycle in your curbside bin.

Glass Bottle: Rinse and recycle in your curbside bin.

Aluminum Bottle: Rinse and recycle in your curbside bin.

Pump: Rinse and drop off at your nearest specialty recycler—we recommend a Pact collection bin.

Carousel displaying customer reviews

“SOOOO GOOD! I love how clean I feel after using this wash! The smell really is fantastic!”

Rebecca C.

“I’ve been using this for over 10 years, and nothing else compares. It removes sweat, dirt, and impurities, while still maintaining a balanced, hydrated feel.”

Lucas R.

“I wish I could give this 10 stars. The smell is delicious, the wash lathers so well. Truly my skin has never felt more clean.”

Rachel K.

“This face wash is such a TREAT to use! I look forward to it morning and night, and it does a great job of getting my makeup off without stripping my skin.”

Bevin L.

“This is gentle on my sensitive skin and just a tiny drop works into a wonderful creamy lather. Has worked better than anything I’ve ever tried on enlarged pores and blackheads.”

Jude B.

FAQs

What does Fantastic Face Wash do?  

Fantastic Face Wash is our bestselling foaming gel cleanser: a super-sudsy daily wash that cuts through grime, sweat, oil, makeup, and SPF while gently exfoliating with plant-derived acids. It delivers a genuinely deep cleanse without stripping away moisture or disrupting your skin's pH, so skin feels clean and balanced rather than tight and squeaky. It's been in our lineup for over a decade, and it's a product people keep coming back to.

What are the key ingredients?  

Sugar Maple (a natural source of AHAs that help exfoliate and brighten skin), Organic White Tea (rich in antioxidants; helps tone and replenish skin), Bilberry (gently exfoliates and helps skin hold onto moisture), and Lemon (another natural AHA source for exfoliation and brightness). Other ingredients include: Aloe Vera Leaf Juice as the formula's base (soothes and hydrates), gentle Coconut-Derived Surfactants in place of harsh sulfates, Sugarcane (a natural source of glycolic acid), Gluconolactone (a gentle PHA), and Rice Extract.

What kind of exfoliation does it provide?  

Gentle chemical exfoliation from naturally derived acids—AHAs from Sugar Maple, Lemon, and Sugarcane, plus a PHA (gluconolactone) that's especially mild. There are no scrubbing beads or physical grit here. Because the exfoliation is built into a cleanser you rinse off, it's much lighter than a dedicated treatment, and it’s gentle enough to use both AM and PM. 

Is it vegan and cruelty-free?  

Yes. Fantastic Face Wash is 100% vegan, gluten-free, sulfate-free, and Leaping Bunny Certified cruelty-free.

What does it smell like?  

A super-fresh, forest-infused blend—a hint of Spearmint, a splash of Cedar, and a twist of Lime. It comes entirely from real plant extracts, never synthetic fragrance. This is one of the most-mentioned things in our reviews, people describe looking forward to using it!

Why sulfate-free? Will it still lather?  

Yes, it gets quite foamy! We use gentle Coconut-Derived Surfactants instead of sulfates like SLS, which are effective cleansers but can be unnecessarily stripping. The formula transforms into a silky, sulfate-free foam that works into every pore.

What skin types is this best for?  

We've found Fantastic Face Wash to be a great fit for combination, oily, and acne-prone skin, or anyone who simply prefers a deeper daily cleanse. If your skin is dry, sensitive, or mature, or you prefer gentler cleanse, our Making Moves Milky Cleanser might be a better match. 

Will it dry out my skin?  

Fantastic Face Wash was designed to cleanse thoroughly without stripping moisture or disrupting pH. The Aloe Vera base and the absence of sulfates do most of that work. That said, if your skin runs dry to begin with, the Milky Cleanser is the more comfortable everyday option.

Is it safe for sensitive skin?  

Many customers with sensitive skin use it happily, but we'll be honest: between the naturally derived AHAs and the essential oil blend, this is a more active cleanser than a plain gentle wash. If your skin is extra-sensitive, we recommend patch testing on your inner wrist before applying to the full face. If you already know essential oils are a problem for you, look at Making Moves Milky Cleanser instead.

Will it help with breakouts?  

Acne-prone skin is one of the types this cleanser is built for, and the AHA exfoliation plus thorough oil removal are both useful for keeping pores clear. Reviewers with adult acne frequently mention that it calmed their skin while still feeling clean. If you're managing persistent or severe acne, that's a conversation for your dermatologist.

Can I use it around my eyes?  

The formula will remove eye makeup, but take care to avoid getting product directly in your eyes where possible. For heavy or waterproof eye makeup, use a dedicated eye makeup remover first, then cleanse.

Is it safe during pregnancy or breastfeeding?  

The AHAs here are naturally derived and at cleanser-level concentrations in a product you rinse off, and there are no retinoids in the formula. As always, we recommend reviewing the full ingredient list with your healthcare provider before adding any new product during pregnancy or breastfeeding.

Does it remove makeup?  

You bet. The gentle coconut surfactants effectively remove both makeup and SPF. For everyday makeup, one wash does it. Reviewers specifically call out that it takes makeup off without stripping skin—which is the tradeoff most makeup-removing cleansers ask you to accept.

Will it remove sunscreen?  

Yes! SPF removal is one of the things it handles well. Sunscreen that isn't fully cleansed off is a common cause of congestion.

Do I need a separate first-cleanse step?  

For most people, no. Fantastic Face Wash is thorough enough to work as a single-step cleanse for daily makeup and SPF. If you wear heavy, full-coverage, or long-wear makeup, a dedicated first step (or our Essential Face Wipes for a quick pre-cleanse) makes the job easier.

How do I use it?  

Dispense into your hands—about a half pump for the 10.24 oz bottle, or one pump for the 4 oz bottle—then massage into damp skin and rinse. Work it over your face, neck, and around your ears. Rinse well.

How do I get more exfoliation out of it?  

Leave the foam on for 30 to 60 seconds before rinsing. That extra time gives the AHAs a longer window to work, so you get a noticeably bigger hit of exfoliation from the same product.

How often should I use it?  

Use it AM, PM, and after exercising. It's formulated for daily use at that frequency — one reviewer of ten-plus years describes it as gentle enough for multiple washes a day. If you're leaving it on for the extra exfoliation step every single time, you may want to alternate that on and off.

Where does it go in my routine?  

First. Cleanse with Fantastic Face Wash, then tone (Essential Face Tonic), then serum, then moisturizer, then SPF in the morning. Everything else works better on properly cleansed skin.

A little goes a long way—am I using too much?  

Possibly. The formula is concentrated, and a half pump from the large bottle is genuinely enough for a full face. If you're using two or three pumps out of habit from a drugstore wash, you'll burn through the bottle much faster than you need to.

Is this good for post-workout?  

Yes! Post-exercise is one of the three moments we recommend it for. Sweat, oil, and whatever was on your hands at the gym all need to come off, and this handles that without leaving skin tight afterward.

Is there a travel option?  

Yes, the 1.96 oz Traveler is a travel-ready mini of the full-size wash at $15, sized for carry-ons and dopp kits. And for travel where you won't have a sink, our Essential Face Wipes are the better call.

Can I use it on my body?  

It's formulated for the face, but there's nothing problematic about using it on your neck, chest, or back—areas that get congested for the same reasons your face does. For full-body cleansing, Hoppin' Fresh Body Wash or Bar Soap are sized and priced for the job.

Is this designed for men, women, or everyone?  

Everyone. Like all Ursa Major products, Fantastic Face Wash is gender-neutral by design. The fresh cedar-spearmint-lime scent is a genuine crowd-pleaser, and it's one of our most commonly shared products—customers regularly report a partner stealing their bottle.

Is this a good starting point for someone new to skincare?  

One of the best! A good cleanser is the foundation of any routine, this one is our most accessible face product by price, and it does several jobs at once—cleanse, exfoliate, and brighten. Pair it with a moisturizer (Golden Hour Recovery Cream, for example), and you have a complete routine in two steps.

Is it suitable for teens?  

Yes—it's a solid fit for teens, particularly those dealing with oily or breakout-prone skin, which is exactly the profile this cleanser serves. We'd suggest a patch test first for younger or first-time users, and going easy on the leave-on exfoliation step at the start.

What sizes are available, and which should I choose?  

Three options. The 10.24 oz bottle is the best value per ounce and the right pick if you know you like it. The 4 oz bottle is a good entry size or a second bottle for a travel bag. The 1.96 oz Traveler ($15) is a travel-ready mini and the lowest-commitment way to try it. 

How long does a bottle last?  

Because the formula is concentrated and a half pump goes a long way, the 10.24 oz bottle lasts most customers several months with twice-daily use. 

Is there a way to save?  

A few. Subscribe & Save takes 10% off every order on your schedule. Use our Build-Your-Own Bundle feature to save when purchasing multiple bottles. And our Balance & Brighten Set pairs the wash with a serum and moisturizer at 15% off—the most efficient way to build a full routine at once.

What about the packaging?  

The large size comes in an aluminum bottle with a pump; the 4 oz is glass. We're Certified Plastic Negative, meaning we fund the removal of twice as much plastic from the environment as we produce.

How do I choose between your two cleansers?  

Fantastic Face Wash is a super-fresh foaming gel for clean, balanced skin—best for normal, oily, or acne-prone skin, and for anyone who wants a deeper daily cleanse. Making Moves Milky Cleanser is an easy-rinsing cream cleanser for clean, hydrated skin—best for dry or sensitive skin.

How is this different from Essential Face Tonic?  

They're different steps, not alternatives. Fantastic Face Wash is a rinse-off cleanser that removes the day. Essential Face Tonic is a leave-on 4-in-1 toner that cleanses, exfoliates, soothes, and hydrates after you've washed. Use the wash first, then the tonic. Plenty of customers use both daily.

How is this different from Essential Face Wipes?  

The wipes are single-use bamboo cloths infused with our Essential Face Tonic formula—built for travel, the gym, camping, or any time you want to refresh your skin. Fantastic Face Wash is your at-home, water-and-lather daily cleanse.

Do I still need Green Slate Mineral Polish if I'm using this?  

They work at different intensities. Fantastic Face Wash gives you light daily exfoliation from AHAs in a rinse-off cleanser. Green Slate Mineral Polish is a treatment-level dual-action exfoliant for 1–3 times per week. Using both is a common and sensible routine—just don't do the leave-on exfoliation step with the wash on the same day you polish, to avoid overdoing it.

What if I don’t love it?  

We totally understand that skincare is not one-size-fits-all and that everyone’s skin is unique. If you are not satisfied with your Ursa Major products, you may return your product for a full refund or store credit within 30 days of receiving your order.

Do you offer free shipping?  

We happily offer free standard shipping via DHL/USPS for all domestic orders $40+ placed on our website. Orders below $40 will ship via DHL/USPS for a flat $7 fee. 

How do I start a return?  

Super easy! Just head on over to our Returns Portal, where you’ll just need your order number (the one starting with UM) and your email address or zip code to get started.

MADE FOR SKIN AND SPIRIT

The Ursa Major Difference

Powerful, forest-infused formulas

Powerful, forest-infused formulas

Our pristine ingredients are tapped straight from the forest, with proven benefits to deliver maximum efficacy.
Clean, healthy ingredients

Clean, healthy ingredients

No harsh chemicals or hidden junk—just safe, quality ingredients that meet our (and your) sky-high standards.
Sublime experience

Sublime experience

From lightweight textures to subtle (never synthetic) aromas, every product is a treat for your skin—and your senses.
Love It Guarantee

Love It Guarantee

If you don’t love your experience within 30 days of receiving our products, we’ll offer you a full refund or exchange.

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Fantastic Face Wash Reviews

4.7
Rated 4.7 out of 5 stars
Based on 2,027 reviews
2,027 reviews
  • Lee C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    10/28/26
    Amazing for my skin and the smell is heavenly

    Amazing

  • Anonymous
    Verified Buyer
    Rated 3 out of 5 stars
    10/27/26
    Great product but new bottle leaks

    The face wash works great and smells good, but since they switched to the new bottle it leaks from the pump every time you press it down.

    Disappointing considering the cost and losing a little bit of product every time you use it

    Ursa Major Skincare
    10/27/26

    Hi! Thank you so much for taking the time to share this feedback with us. Our Packaging Team is actively investigating this, and while we conducted extensive testing and research before launch, we also know that real-world use often reveals opportunities to improve. We will be getting in touch via email to help get a replacement pump your way - stay tuned!

  • Tonya E.
    Verified Buyer
    I recommend this product
    AGE RANGE 50's+
    SKIN TYPE Sensitive
    SKIN CONCERN Fine Lines
    Rated 5 out of 5 stars
    10/27/26
    Favorite Face Wash!

    Truly fantastic. Deep clean without leaving my face feeling stripped. I love how it smells. My absolute favorite.

  • Kathleen
    I recommend this product
    Rated 5 out of 5 stars
    10/26/26
    5 Stars

    Love this product. Make my skin feel so good.

  • Orchid D. D.
    Verified Buyer
    I recommend this product
    AGE RANGE 50's+
    SKIN TYPE Balanced
    Rated 5 out of 5 stars
    10/16/26
    Fantastic indeed!

    The fragrance, quality and effects of the ingredients in this cleanser are indeed fantastic. Substantial in weight, and gives a good foam and cleanse. Leaves my skin clean and moisturized. I use it on a silicone facial scrubbie. A little goes a long way. I keep it in the shower rack and my teenage daughter uses it now and is a huge fan. Excellent product! I have purchased many times and highly recommend. Thank you Ursa Major for this excellent product in your excellent line of products.