Blue bottle of Ursa Major Fortifying Gel Moisturizer on a white background

Fortifying Gel Moisturizer

SOOTHE + BALANCE

4.5
Rated 4.5 out of 5 stars
4.5 Stars (227 Reviews)

A lightweight, serum-like gel moisturizer that keeps skin feeling clear, refreshed, and hydrated all day. It’s a simple but powerful daily moisturizing step that’ll leave you ready to tackle whatever comes next.

50 mL| 1.7 FL OZ

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Free & easy returns

Love It Guarantee

Love It Guarantee

Blue bottle and packaging of Ursa Major Fortifying Gel Moisturizer on a white background
Fortifying Gel Moisturizer

After 15 years in the beauty world, I was fed up. Toxic ingredients, false promises, and over-priced products. So we moved to Vermont and started Ursa Major: skincare that uses clean, forest-infused ingredients for real results, without all the BS of traditional beauty.

Emily• Ursa Major Co-Founder
Emily

Hydrates without heaviness

This lightweight daily moisturizer has a serum-like texture that absorbs fast and delivers long-lasting hydration. The finishing touch: a light, natural aroma, with hints of real Lavender and Rosemary.

Actively soothes & firms

Actives like Aloe and Willow Bark nourish and condition skin, for that brightening and tightening effect. It leaves skin feeling clear and firm, with a smooth, shine-free finish.

Picky skin-approved

We kept it simple, with gentle yet effective ingredients that you can trust. It’s a great choice for folks with combination, oily, or acne-prone skin (and any skin that likes a lighter touch).

Layers nicely

Weave it into your routine anywhere you like. It makes for a perfectly smooth, non-pilling primer under makeup and SPF, a soothing after-sun step, even a refreshing post-shave balm.

Lightweight
Lightweight
Fast-absorbing
Fast-absorbing
All-day hydration
All-day hydration
Clean ingredients
Clean ingredients
Certified Plastic Negative
Certified Plastic Negative
Vegan & cruelty-free
Vegan & cruelty-free
Key Ingredients

Pure, Powerful Ingredients

Formulated without petrochemicals, sulfates, parabens, synthetic fragrances, or other suspect chemicals.

  • Willow Bark

    A natural source of salicylic acid (beta hydroxy acid), which soothes and conditions skin

  • Organic Aloe

    Hydrates and soothes skin

  • Organic Kendi Seed

    Delivers lightweight, fast-absorbing hydration

  • Prickly Pear

    Calms skin while providing lightweight hydration

  • Olive Leaf

    Contains antioxidants that moisturize and soothe skin

  • Birch Sap

    Delivers serious hydration along with a dose of antioxidants, vitamins, and minerals

Full Ingredients

aqua/water/eau, glycerin, hydrolyzed myrtus communis leaf extract*, helianthus annuus (sunflower) seed oil*, leuconostoc/radish root ferment filtrate, caprylic/capric triglyceride, hamamelis virginiana (witch hazel) water*, salix nigra (willow) bark extract, kukui (aleurites moluccana) extract, aloe barbadensis leaf juice*, opuntia ficus-indica stem extract, daucus carota sativa (carrot) seed oil, hydrogenated lecithin, betula alba leaf extract, olea europaea (olive) leaf extract, lavandula angustifolia (lavender) flower oil*, citrus aurantifolia (line) peel oil, melaleuca quinquenervia leaf oil*, boswellia carterii resin extract, bisabolol, mentha spicata leaf/stem oil, carrageenan, glucose, rosmarinus officinalis (rosemary) leaf extract*, xanthan gum, sodium anisate, sclerotium gum, alcohol, citric acid, limonene, linalool, geraniol

*Certified Organic Ingredients
How To Use

Apply 1-2 pumps post-cleanse to clean, dry skin. Use AM and PM.

Aroma

An enticing herbal blend infused with Lavender, Lime, Spearmint, and Rosemary.

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“Cooling magic that makes skin feel calm, soft, and hydrated.”

“This serum-style moisturizer soaks right in for non-greasy hydration.”

“Lightweight, vegan, and doesn’t leave a heavy residue.”

“Works on the most volatile, sensitive, oily, dry, or acne-prone [skin].”

“Fresh scent, and lightweight feel. Great for summer.”

    FAQs

    How does this product differ from Fortifying Face Balm?  

    The formula is exactly the same! The only thing that’s new is the name, and the glass packaging.

    How and when do I use this product?  

    After cleansing and toning (and applying any serums you may use), we recommend applying Fortifying Gel Moisturizer to lock in hydration and calm the skin without clogging pores or creating shine. As a final step, you can apply a daily sunscreen, especially if you are heading outside.

    Pro Tip: Apply post-shave and post-sun for extra soothing moisture.

    Is this the right moisturizer for me?  

    This product works great for sensitive, oily, and acne-prone skin types (or any skin that likes a light touch). If you have dry skin, or you’re looking for a thicker moisturizer to incorporate into your routine, you may want to check out our Golden Hour Recovery Cream. 

    What is the aroma?  

    An enticing herbal blend infused with Lavender, Lime, Spearmint, and Rosemary.

    What if I don’t love it?  

    We totally understand that skincare is not one-size-fits-all and that everyone’s skin is unique. If you are not satisfied with your Ursa Major products, you may return your product for a full refund or store credit within 30 days of receiving your order.

    Do you offer free shipping?  

    We happily offer free standard shipping via DHL/USPS for all domestic orders $40+ placed on our website. Orders below $40 will ship via DHL/USPS for a flat $7 fee. 

    How do I start a return?  

    Super easy! Just head on over to our Returns Portal, where you’ll just need your order number (the one starting with UM) and your email address or zip code to get started.

    MADE FOR SKIN AND SPIRIT

    The Ursa Major Difference

    Powerful, forest-infused formulas

    Powerful, forest-infused formulas

    Our pristine ingredients are tapped straight from the forest, with proven benefits to deliver maximum efficacy.
    Clean, healthy ingredients

    Clean, healthy ingredients

    No harsh chemicals or hidden junk—just safe, quality ingredients that meet our (and your) sky-high standards.
    Sublime experience

    Sublime experience

    From lightweight textures to subtle (never synthetic) aromas, every product is a treat for your skin—and your senses.
    Love It Guarantee

    Love It Guarantee

    If you don’t love your experience within 30 days of receiving our products, we’ll offer you a full refund or exchange.

    Fortifying Gel Moisturizer Reviews

    4.5
    Rated 4.5 out of 5 stars
    Based on 227 reviews
    Write a Review (Opens in a new window)
    227 reviews
    • Ginger F.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Combo
      SKIN CONCERN Dryness
      Rated 5 out of 5 stars
      1/13/26
      My go to

      I enjoy this Gel Moisturizer not only for my face but mostly for my hands and occasionally for my feet. All the herbal extractions help my hands feel great. It's not sticky and doesn't leave a residue. It absorbs and tightens my skin. I use it every day and gift it to my friends.

      Was this helpful?
    • Gabriela B.
      Verified Buyer
      I recommend this product
      AGE RANGE 30's
      SKIN TYPE Sensitive
      SKIN CONCERN Dryness
      Rated 5 out of 5 stars
      1/12/26
      Sleek Moisturizer

      It’s so light weight it feels like almost nothing on my skin. I cannot wait to try more of their products.

      Was this helpful?
    • Ginger F.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Combo
      SKIN CONCERN Dryness
      Rated 5 out of 5 stars
      12/27/25
      Powerful, moist but not sticky.

      I tried this for the first time and was delighted that the Fortifying Gel Moisturizer does not only soften the dry skin but has willow bark to calm the pain in my skin. It's not sticky and dries completely while making a moisture barrier that last all day. I liked it so much I have gifted it to my friends.

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    • HEIDI B.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Combo
      SKIN CONCERN Fine Lines
      Rated 5 out of 5 stars
      12/16/25
      This feels SO good on my face.

      I get excited to put it on in the morning and at night as part of my skincare routine. I wish it had sunscreen in it, because I hate to layer more moisturizer on.

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    • Debra S.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Combo
      SKIN CONCERN Fine Lines
      Rated 5 out of 5 stars
      12/14/25
      Fortifying Gel Moisturizer

      Just started to use this newer moisturizer by Ursa Major in my skin care routine. I am so please with this gel moisturizer for my combination skin. I use after SPF and just before applying my makeup. I still use the Golden Hour Moisturizer in my nighttime routine. I would recommend that you try this moisturizer out.

      Was this helpful?
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