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Blue bottle of Ursa Major Fortifying Gel Moisturizer and carton on a white background
Three droplets of beige gel on a white background
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Blue bottle of Ursa Major Fortifying Gel Moisturizer with product highlights on a light gray background, including: Provides lightweight, all-day hydration; Soothes and conditions skin; Fast-absorbing and easy-layering; Smooth, shine-free finish
Chart of Ursa Major moisturizers with images and descriptions on a blue background, including: Fortifying Gel Moisturizer- A lightweight serum-like gel to calm, clarify and deliver soothing hydration. Best for combo, oily, or acne-prone skin; Golden Hour Recovery Cream- A hydrating but not-too-heavy cream packed with soothing skin ingredients; Alpine Rich Cream- A rich, barrier-replenishing cream to deeply hydrate and moisturize skin. Best for dry, sensitive, or mature skin.
List of skincare ingredients with corresponding images and descriptions on a white background: Willow Bark- A natural source of salicylic acid (BHA) which soothes and conditions skin; Organic Aloe-Helps hydrate and soothe skin; Organic Kendi Seed-Delivers lightweight, fast-absorbing hydration; Prickly Pear-Calms skin while providing lightweight hydration
Fortifying Gel Moisturizer - view 8
Hand holding a blue bottle of Ursa Major Fortifying Gel Moisturizer with a blurred forest background
Certification badges and descriptions on a white background, including: Certified B Corp- We meet the highest standards for social and environmental responsibility; Certified Plastic Negative- We fund the removal of twice as much plastic from the environment as we produce; Leaping Bunny Certified- From sourcing to final product, every step of our formulation process is cruelty-free; Clean Ingredients- No harmful chemicals or fillers—just safe, effective ingredients

Fortifying Gel Moisturizer

SOOTHE + BALANCE

4.5
Rated 4.5 out of 5 stars
4.5 Stars (244 Reviews)

A lightweight gel moisturizer that soothes and balances skin while delivering all-day hydration.

50 mL| 1.7 FL OZ

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Free shipping over $40

Free shipping over $40

Free & easy returns

Free & easy returns

Love It Guarantee

Love It Guarantee

Get 15% off your first order with code URSAMAJOR15
Blue bottle of Ursa Major Fortifying Gel Moisturizer on a white background
Fortifying Gel Moisturizer

After 15 years in the beauty world, I was fed up. Toxic ingredients, false promises, and over-priced products. So we moved to Vermont and started Ursa Major: skincare that uses clean, forest-infused ingredients for real results, without all the BS of traditional beauty.

Emily• Ursa Major Co-Founder
Emily

Hydrating not heavy

This lightweight daily moisturizer has a serum-like texture that absorbs quickly to deliver lasting hydration.

Actively soothes

Packed with nourishing plant-derived actives to calm and clarify—leaving skin clear, smooth, and shine-free.

Picky skin-approved

Made with gentle ingredients for oily, combo, acne-prone skin (or those whose skin prefers a lighter touch).

Easy to layer

Works as a non-pilling primer under makeup and SPF, as well as a soothing after-sun step and cooling post-shave balm.

Lightweight
Lightweight
Fast-absorbing
Fast-absorbing
All-day hydration
All-day hydration
Clean ingredients
Clean ingredients
Certified Plastic Negative
Certified Plastic Negative
Vegan & cruelty-free
Vegan & cruelty-free
Key Ingredients

Pure, Powerful Ingredients

No petrochemicals. No sulfates. No parabens. No synthetic fragrances. Just pure, powerful ingredients your skin will thank you for.

  • Willow Bark

    A natural source of salicylic acid (beta hydroxy acid), which soothes and conditions skin

  • Organic Aloe

    Hydrates and soothes skin

  • Organic Kendi Seed

    Delivers lightweight, fast-absorbing hydration

  • Prickly Pear

    Calms skin while providing lightweight hydration

  • Olive Leaf

    Contains antioxidants that moisturize and soothe skin

  • Birch Sap

    Delivers serious hydration along with a dose of antioxidants, vitamins, and minerals

Full Ingredients

aqua/water/eau, glycerin, hydrolyzed myrtus communis leaf extract*, helianthus annuus (sunflower) seed oil*, leuconostoc/radish root ferment filtrate, caprylic/capric triglyceride, hamamelis virginiana (witch hazel) water*, salix nigra (willow) bark extract, kukui (aleurites moluccana) extract, aloe barbadensis leaf juice*, opuntia ficus-indica stem extract, daucus carota sativa (carrot) seed oil, hydrogenated lecithin, betula alba leaf extract, olea europaea (olive) leaf extract, lavandula angustifolia (lavender) flower oil*, citrus aurantifolia (line) peel oil, melaleuca quinquenervia leaf oil*, boswellia carterii resin extract, bisabolol, mentha spicata leaf/stem oil, carrageenan, glucose, rosmarinus officinalis (rosemary) leaf extract*, xanthan gum, sodium anisate, sclerotium gum, alcohol, citric acid, limonene, linalool, geraniol

*Certified Organic Ingredients
How To Use

Apply 1-2 pumps to clean, dry skin. Use AM or PM (or both).

Pro Tip: Apply after shaving or sun exposure for a soothing boost from calming actives like Aloe.

Aroma

An enticing herbal blend infused with Lavender, Lime, Spearmint, and Rosemary.

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“...soaks right in for a full day of non-greasy hydration.”

“...our favorite for its sticky-free feel and non-pore-clogging ingredients.”

“...lightweight, vegan, and doesn’t leave a heavy residue.”

“...a weightless moisturizer that increases firmness and elasticity…”

“...provides you with a shine-free finish…”

    FAQs

    Is this the moisturizer for me?  

    We’ve found Fortifying Gel Moisturizer to be a great fit for those with oily or combination skin—or anyone whose skin simply prefers a lighter touch.

    If you’re looking for a bit more moisture, you may enjoy our bestselling Golden Hour Recovery Cream. Its fast-absorbing, water-based formula makes it a great daily moisturizer for all types of skin—including dry, oily, combo, sensitive, and even acne-prone skin.

    If you have dry, sensitive, mature skin, or are craving even more moisture, Alpine Rich Cream is our go-to for delivering serious moisture while reinforcing the skin barrier and smoothing the look of fine lines.

    How and when do I use this product?  

    After cleansing and toning (and applying any serums you may use), apply 1-2 pumps to clean, dry skin to lock in hydration without clogging pores or creating shine. Use it morning, night, or whenever your skin needs hydration.

    Pro Tip: Because Fortifying Gel Moisturizer is infused with soothing actives like Organic Aloe and Birch Sap it also makes for a super-soothing post-shave or post-sun step.

    Is this product pregnancy-safe?  

    Fortifying Gel Moisturizer does contain a very small amount of natural salicylic acid (a type of BHA) from Willow Bark. While some healthcare providers recommend avoiding salicylic acid during pregnancy, it is included in this formula at a very low amount (less than 0.5%).

    That said, we always recommend checking in with your healthcare provider about ingredient lists and any new products during pregnancy.

    Does this contain fragrance?  

    Fortifying Gel Moisturizer has an enticing herbal aroma that comes entirely from real plant extracts—never synthetic fragrances.

    What if I don’t love it?  

    We totally understand that skincare is not one-size-fits-all and that everyone’s skin is unique. If you are not satisfied with your Ursa Major products, you may return your product for a full refund or store credit within 30 days of receiving your order.

    Do you offer free shipping?  

    We happily offer free standard shipping via DHL/USPS for all domestic orders $40+ placed on our website. Orders below $40 will ship via DHL/USPS for a flat $7 fee. 

    How do I start a return?  

    Super easy! Just head on over to our Returns Portal, where you’ll just need your order number (the one starting with UM) and your email address or zip code to get started.
    MADE FOR SKIN AND SPIRIT

    The Ursa Major Difference

    Powerful, forest-infused formulas

    Powerful, forest-infused formulas

    Our pristine ingredients are tapped straight from the forest, with proven benefits to deliver maximum efficacy.
    Clean, healthy ingredients

    Clean, healthy ingredients

    No harsh chemicals or hidden junk—just safe, quality ingredients that meet our (and your) sky-high standards.
    Sublime experience

    Sublime experience

    From lightweight textures to subtle (never synthetic) aromas, every product is a treat for your skin—and your senses.
    Love It Guarantee

    Love It Guarantee

    If you don’t love your experience within 30 days of receiving our products, we’ll offer you a full refund or exchange.

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    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (408 Reviews)
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    Fortifying Gel Moisturizer Reviews

    4.5
    Rated 4.5 out of 5 stars
    Based on 244 reviews
    Write a Review (Opens in a new window)
    244 reviews
    • Sarah C.
      Verified Buyer
      I recommend this product
      AGE RANGE 40's
      SKIN TYPE Combo
      Rated 5 out of 5 stars
      7/1/26
      A little goes a long way

      I love this as a light-weight daytime moisturizer in the warmer months of the year. I little goes a long way so it’s a good value as well. It makes my skin look great.

      Was this helpful?
    • Mary G.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Dry
      SKIN CONCERN Dryness
      Rated 5 out of 5 stars
      6/26/26
      Keeping skin fresh

      Love all your products and this one moisturizes my old skin

      Was this helpful?
    • Kristin B.
      Verified Buyer
      I recommend this product
      AGE RANGE 40's
      Rated 5 out of 5 stars
      5/26/26
      Glad I tried it!

      Of course I love Golden Hour, so wasn't sure about trying this, but I'm so glad I did. It's perfect during warmer months for my sensitive, oily, dry, prone to some crazy thing at any time skin. Very light, but skin feels moisturized, never tight or irritated.

      Was this helpful?
    • Gabrielle M.
      Verified Buyer
      I recommend this product
      AGE RANGE 40's
      SKIN TYPE Oily
      SKIN CONCERN Uneven Texture
      Rated 5 out of 5 stars
      5/23/26
      Oily? Get It!!!

      Best lightweight gel moisturizer for my oil factory of a face.

      Was this helpful?
    • Annabelle M.
      Verified Buyer
      I recommend this product
      AGE RANGE 20's
      SKIN TYPE Balanced
      SKIN CONCERN Dryness
      Rated 5 out of 5 stars
      5/21/26
      Best Gel moisturizer I've found!

      I love everything about this moisturizer: it's light, hydrating, gives my skin a glow, and smells divine. I also love supporting a Vermont business and the glass packaging! I look forward to using it each day and feel good about putting it on my skin as well. 10/10!

      Was this helpful?
      Ursa Major Skincare
      6/2/26

      Light, hydrating, glowy skin and a scent you love? That’s the dream! Your support means the world 🌞

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