Fortifying Gel Moisturizer - view 1

Fortifying Gel Moisturizer

SOOTHE + BALANCE

4.5
Rated 4.5 out of 5 stars
4.5 Stars (208 Reviews)

A lightweight, serum-like gel moisturizer that keeps skin feeling clear, refreshed, and hydrated all day. It’s a simple but powerful daily moisturizing step that’ll leave you ready to tackle whatever comes next.

50 mL| 1.7 FL OZ

Choose a purchase option
Heads up! This product is currently out of stock.
Enter your email and we’ll let you know when it’s back in the shop.

Save 10% on every subscription

Free shipping on recurring orders

Pause, change, or cancel any time

Free shipping over $40

Free shipping over $40

Free & easy returns

Free & easy returns

Love It Guarantee

Love It Guarantee

Why It’s Special

Hydrates without heaviness

This lightweight, invisible daily moisturizer has a serum-like texture that absorbs fast and delivers long-lasting hydration. The finishing touch: a light, natural aroma, with hints of real lavender and rosemary.

Actively soothes & firms

Actives like Aloe and Willow Bark nourish and condition skin, for that brightening and tightening effect. It leaves skin feeling clear and firm, with a smooth, shine-free finish.

Picky skin-approved

We kept it simple, with gentle yet effective ingredients that you can trust. It’s a great choice for folks with combination, oily, or acne-prone skin (and any skin that likes a lighter touch).

Layers nicely

Weave it into your routine anywhere you like. It makes for a perfectly smooth, non-pilling primer under makeup and SPF, a soothing after-sun step, even a refreshing post-shave balm.

Refreshingly Different

Nothing to hide here. Just naturally awesome ingredients that help you achieve your healthiest, happiest skin.

Lightweight

Fast-absorbing

All-day hydration

Clean ingredients

Certified Plastic Negative

Vegan & cruelty-free

“This serum-style moisturizer soaks right in for a full day of non-greasy hydration.”

Well + Good

“Fresh scent, and lightweight feel. Great for summer”

Today

“A cooling jar of magic.”

Business Insider

“It’s a cornucopia and works on the most volatile, sensitive, oily, dry, or acne-prone [skin].”

Byrdie

Pure, Powerful Ingredients

Formulated without petrochemicals, sulfates, parabens, synthetic fragrances, or other suspect chemicals.

  • Aloe

    Soothes and hydrates

  • Willow Bark

    Natural source of salicylic acid (beta hydroxy acid), which soothes and conditions skin

  • Kendi Seed

    Delivers fast-absorbing, lightweight hydration

  • Olive Leaf

    Contains antioxidants that moisturize and soothe skin

  • Prickly Pear

    Provides immediate and long-lasting relief from irritation

  • Birch Sap

    Delivers serious hydration along with a dose of antioxidants, vitamins, and minerals

Activating this element will cause content on the page to be updated.

Click or tap on an ingredient to learn more

  • ,
  • Apply 1-2 pumps post-cleanse to clean, dry skin. Use AM and PM.

    Q: How does this product differ from Fortifying Face Balm?
    A: The formula is exactly the same! The only thing that’s new is the name, and the glass packaging.


    Q: How and when do I use this product? 
    A: After cleansing and toning (and applying any serums you may use), we recommend applying Fortifying Gel Moisturizer to lock in hydration and calm the skin without clogging pores or creating shine. As a final step, you can apply a daily sunscreen (we’re partial to our Force Field SPF 30!), especially if you are heading outside.


    Pro tip: Apply post-shave and post-sun for extra soothing moisture.


    Q: Is this the right moisturizer for me?
    A: This product works great for sensitive, oily, and acne-prone skin types (or any skin that likes a light touch). If you have dry skin, or you’re looking for a thicker moisturizer to incorporate into your routine, you may want to check out our Golden Hour Recovery Cream. 



    A: What is the aroma?
    Q: An enticing herbal blend infused with Lavender, Lime, Spearmint, and Rosemary.

    Fortifying Gel Moisturizer Reviews

    4.5
    Rated 4.5 out of 5 stars
    Based on 208 reviews
    208 reviews
    • S Lauren L.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Oily
      SKIN CONCERN Fine Lines
      Rated 5 out of 5 stars
      6/1/25
      Awesome

      The best

    • Mandy B.
      Verified Buyer
      I recommend this product
      SKIN TYPE Combo
      SKIN CONCERN Breakouts
      Rated 5 out of 5 stars
      5/23/25
      Perfect for summer

      This feels cool and hydrating when I use it. The smell is clean and divine!

    • Linda G.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Balanced
      SKIN CONCERN Fine Lines
      Rated 5 out of 5 stars
      5/21/25
      Light and moisturizing

      Love this gel moisturizer for the warmer weather. Hydrates without heavy feeling.

    • Kayla B.
      Verified Buyer
      I recommend this product
      AGE RANGE 30's
      SKIN TYPE Combo
      SKIN CONCERN Breakouts
      Rated 5 out of 5 stars
      5/13/25
      Best lightweight face lotion

      Perfect for combo skin - it leaves my skin soft but not greasy and it also doubles as the most amazing primer before makeup.

    • Anna C.
      Verified Buyer
      I recommend this product
      AGE RANGE Teens
      SKIN TYPE Oily
      SKIN CONCERN Dryness
      Rated 5 out of 5 stars
      4/21/25
      love it

      i have ordered atleast twenty of these and i am in lve with the glow they give my skin and the smoothness it gives!

      Ursa Major Skincare
      4/22/25

      Yay!! We're thrilled to be a consistent part of your routine ✨

    Frequently bought with this product

    Fantastic Face Wash

    Fantastic Face Wash

    A super-fresh foaming face wash for clean, balanced skin.
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (1,643 Reviews)
    Select option for Fantastic Face Wash
    Green Slate Mineral Polish

    Green Slate Mineral Polish

    An exfoliating face polish for smooth, radiant-looking skin.
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (244 Reviews)
    Select option for Green Slate Mineral Polish 3.88 FL OZ
    Essential Face Wipes

    Essential Face Wipes

    Individually-wrapped bamboo face wipes to refresh skin on the go.
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (774 Reviews)
    Select option for Essential Face Wipes
    Stellar Shave Cream

    Stellar Shave Cream

    A deeply nourishing, non-lathering shave cream.

    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (157 Reviews)
    Select option for Stellar Shave Cream 5 FL OZ

    Refreshingly different skincare.