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Yellow bottle of Ursa Major Mountain Glow Serum on a white background
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Yellow Mountain Glow Serum bottle and packaging with 'Ursa Major' branding on a white background
Honey-hued serum swatch on a white background
Yellow bottle of Ursa Major Mountain Glow Serum on a wooden beam with a blue sky background
Yellow serum bottle on a white background with product highlights: Helps skin look firm and smooth; Rewinds the look of fine lines and wrinkles; Supports skin's natural barrier; Restores lasting moisture and radiance
Clinical results chart on a yellow background with text about trial users' skin improvement, including: After 1 week of twice-daily use, 96% agreed skin felt refreshed with moisture; After 4 weeks of twice-daily use, 87% agreed fine lines and wrinkles visibly improved and 84% noticed a visible improvement in skin firmness and elasticity
Comparison guide to Ursa Major serums with texture images and descriptions on a yellow background: Forest Water Hyaluronic Serum- Serum for hydrating and plumping skin, best for dehydrated skin; Brighten Up Vitamin C Serum- Brightening serum for a radiant complexion, best for dull or uneven skin tone; Mountain Glow Serum- Nutrient-rich serum for glowing skin, best for dry skin looking for a dewy glow; Lunar Bloom Retinal Serum- A renewing nightime serum for youthful skin, best for mature skin.
Pure, powerful ingredients listed, including: Star-Tipped Lichen-Firms skin's appearance, smoothing the look of fine lines and wrinkles; Honey Locust Seed- Works to immediately lift and tighten skin's appearance, smoothing the look of fine lines and wrinkles; Moss Stem Cells- Helps hydrate and restore skin's natural barrier; Golden Aspen Bark- Gently exfoliates skin to reveal a radiant glow
Smiling woman applying product to her face with a blurred natural background
Close-up of a man applying serum to his cheeks with his finger.
Certification badges and descriptions on a white background, including: Certified B Corp- We meet the highest standards for social and environmental responsibility; Certified Plastic Negative- We fund the removal of twice as much plastic from the environment as we produce; Leaping Bunny Certified- From sourcing to final product, every step of our formulation process is cruelty-free; Clean Ingredients- No harmful chemicals or fillers—just safe, effective ingredients

Mountain Glow Serum

FIRM + REVITALIZE

4.7
Rated 4.7 out of 5 stars
4.7 Stars (2,428 Reviews)

A rejuvenating superserum crafted with 41 clean plant actives to support visibly firmer, healthier-looking skin.

30 mL| 1 FL OZ

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Free shipping over $40

Free shipping over $40

Free & easy returns

Free & easy returns

Love It Guarantee

Love It Guarantee

Get 15% off your first order with code URSAMAJOR15
Yellow bottle of Ursa Major Mountain Glow Serum on a white background
Mountain Glow Serum

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Yellow Mountain Glow Serum bottle and blue Golden Hour Recovery Cream jar on a white background
Dew North Duo

4.8
Rated 4.8 out of 5 stars
4.8 Stars (558 Reviews)

After 15 years in the beauty world, I was fed up. Toxic ingredients, false promises, and over-priced products. So we moved to Vermont and started Ursa Major: skincare that uses clean, forest-infused ingredients for real results, without all the BS of traditional beauty.

Emily Ursa Major Co-Founder
Emily

Heavenly texture

Melts into skin on contact, transforming from a honeyed, buttermilk-hued cream to a silky oil.

A glow like no other

Just a few drops boost skin’s natural radiance for a calm, dewy, lit-from-within glow.

Lifts, tightens & smooths

Supports skin’s collagen production while smoothing the appearance of fine lines & wrinkles.

Supports skin’s barrier

Heaps of nutrient-rich actives replenish moisture and support skin barrier health.

Boosts radiance
Boosts radiance
Supports skin barrier
Supports skin barrier
Firms sagging skin
Firms sagging skin
Clean ingredients
Clean ingredients
Certified Plastic Negative
Certified Plastic Negative
Vegan &  cruelty-free
Vegan & cruelty-free
Key Ingredients

Pure, Powerful Ingredients

No petrochemicals. No sulfates. No parabens. No synthetic fragrances. Just pure, powerful ingredients your skin will thank you for.

  • Star-Tipped Lichen

    Firms skin’s appearance, smoothing the look of fine lines & wrinkles

  • Honey Locust Seed

    Lifts and tightens the look of skin to help dial back the appearance of fine lines & wrinkles

  • Moss Stem Cells

    Hydrate and restore skin’s barrier, helping reduce dryness, redness, and visible signs of aging

  • Golden Aspen Bark

    Gently exfoliates skin to reveal a radiant glow

  • Agarikon Mushroom

    Tightens the look of pores and helps skin appear firmer

  • Wild Indigo Seed

    Reduces the appearance of redness by 2.4x after 28 days

  • Fern Phytosterols

    Plant-derived molecules that help hydrate and smooth the look of skin

Full Ingredients

cocos nucifera (coconut) oil, water/aqua/eau, simmondsia chinensis (jojoba) seed oil*, glycerin, butyrospermum parkii (shea) butter*, argania spinosa kernel oil*, rosa canina seed oil, aloe barbadensis leaf juice, saccharomyces/xylinum/black tea ferment, isomalt, curcuma longa (turmeric) root extract, propanediol, cladonia stellaris extract, populus tremuloides bark extract, gleditsia triacanthos seed extract, poria cocos polysaccharide, fomes officinalis (mushroom) extract, phytosterols, sodium hyaluronate, picea mariana bark extract, betula alba leaf extract, betula alba juice, acer saccharum (sugar maple) extract, tilia tomentosa extract, melia azadirachta bark extract, fusanus spicatus wood oil, hydrolyzed viola tricolor extract, tephrosia purpurea seed extract, trifolium pratense (clover) leaf extract, impatiens balsamina leaf extract, cardiospermum halicacabum flower/leaf/vine extract, eclipta prostrata extract, rosa damascena flower oil, citrus aurantium amara (bitter orange) leaf/twig extract, melia azadirachta leaf extract, melia azadirachta flower extract, helianthus annuus (sunflower) seed oil unsaponifiables, helianthus annuus (sunflower) seed oil, ribes nigrum (black currant) seed oil, capparis spinosa bud extract, morus nigra leaf extract, fragaria chiloensis (strawberry) fruit extract, leuconostoc/radish root ferment filtrate, moringa oleifera seed oil, rosmarinus officinalis (rosemary) leaf extract, rhodiola rosea root extract, ocimum basilicum (basil) flower/leaf extract, ocimum sanctum leaf extract, petroselinum crispum (parsley) extract, corallina officinalis extract, tocopherol, phytol, gluconolactone, pentylene glycol, octyldodecanol, glyceryl stearate, sodium stearoyl glutamate, caprylyl glycol, phenethyl alcohol, potassium sorbate, sodium benzoate, calcium gluconate, citric acid, farnesol, citronellol, geraniol, limonene, linalool

*Organic Ingredients

How To Use

Massage 1-2 pumps into clean skin morning & night before applying a moisturizer.

Aroma

A sunny, honeyed aroma with notes of sweet Linden Flower and fresh Birch.

Carousel displaying customer reviews

“This serum is a bit of magic. It soaks in beautifully, and my skin loves it.”

Erika H.

“I didn’t know what to expect, but WHOA! She’s glowing, glistening, gorgeous, and not one bit greasy!”

Lauren

“...delivers profound nourishment and a visibly brighter complexion, instantly.”

Michael B.

“The youthful glow, the decrease in wrinkles, the moisture retention; it’s all true! I’m 62, and my skin looks so much younger.”

Lisa A.

“This is an amazing serum! My fine lines really are disappearing and my skin is so moist and supple.”

Don H.

FAQs

Is this the serum for me?  

Whether you use one, two, or all four of our serums is totally up to you and your skin needs!

Mountain Glow Serum is our go-to for an instant dewy boost. It restores moisture and supports collagen & barrier health, so skin looks youthful and firm.

Brighten Up Vitamin C Serum is our go-to for brightening dull-looking skin. It targets stubborn dark spots and uneven texture and tone.

Forest Water Hyaluronic Serum is our go-to for deep hydration. It plumps skin, helping it appear firmer with fewer visible fine lines.

Lunar Bloom Retinal Serum (for PM use only) is our go-to for dialing back the look of fine lines & wrinkles by promoting collagen production and skin renewal.

Still need some help making a decision? Check out our Serum Quiz or send us a message.

How and when do I use this product?  

Mountain Glow’s unique cream-to-oil texture melts into your skin on contact for instant absorption and radiance. Use it morning, night, or both, either as the first step before your favorite moisturizer, or in place of a face oil for an extra glowy finish.

Is this suitable for oily skin?  

Yes! We understand there may be some hesitation around using an oil-based product if you have oily, combo, or acne-prone skin; however, the Jojoba and Rosehip oils in Mountain Glow closely resemble our skin’s natural oils, helping balance sebum, without clogging pores.

Is this product pregnancy-safe?  

Mountain Glow Serum does not contain any ingredients that are commonly avoided during pregnancy, like vitamin A or high doses (+2%) of salicylic acid. That said, we always recommend checking in with your healthcare provider about ingredient lists and any new products during pregnancy.

Does this contain fragrance?  

Mountain Glow has a soft honeyed aroma that comes entirely from real plant extracts—never synthetic fragrances.

What if I don’t love it?  

We totally understand that skincare is not one-size-fits-all and that everyone’s skin is unique. If you are not satisfied with your Ursa Major products, you may return your product for a full refund or store credit within 30 days of receiving your order.

Do you offer free shipping?  

We happily offer free standard shipping via DHL/USPS for all domestic orders $40+ placed on our website. Orders below $40 will ship via DHL/USPS for a flat $7 fee. 

How do I start a return?  

Super easy! Just head on over to our Returns Portal, where you’ll just need your order number (the one starting with UM) and your email address or zip code to get started.

MADE FOR SKIN AND SPIRIT

The Ursa Major Difference

Powerful, forest-infused formulas

Powerful, forest-infused formulas

Our pristine ingredients are tapped straight from the forest, with proven benefits to deliver maximum efficacy.
Clean, healthy ingredients

Clean, healthy ingredients

No harsh chemicals or hidden junk—just safe, quality ingredients that meet our (and your) sky-high standards.
Sublime experience

Sublime experience

From lightweight textures to subtle (never synthetic) aromas, every product is a treat for your skin—and your senses.
Love It Guarantee

Love It Guarantee

If you don’t love your experience within 30 days of receiving our products, we’ll offer you a full refund or exchange.

Make it a ritual and save

Yellow Mountain Glow Serum bottle and blue Golden Hour Recovery Cream jar on a white background
SAVE 10%

Dew North Duo

Restore deep moisture for a dewy glow.
4.8
Rated 4.8 out of 5 stars
4.8 Stars (558 Reviews)
2 items
Yellow Mountain Glow Serum bottle and blue Forest Alchemy Eye Cream jar on a white background
SAVE 10%

Co-Founder Emily’s Heavy Hitters

Help address visible signs of aging.
4.5
Rated 4.5 out of 5 stars
4.5 Stars (4,366 Reviews)
2 items

Mountain Glow Serum Reviews

4.7
Rated 4.7 out of 5 stars
Based on 2,428 reviews
2,428 reviews
  • Madeline
    I recommend this product
    Rated 5 out of 5 stars
    7/13/26
    5 Stars

    Third bottle I’ve bought! The glow is immediate.

  • Kathleen S.
    Verified Buyer
    I recommend this product
    AGE RANGE 50's+
    SKIN TYPE Balanced
    SKIN CONCERN Fine Lines
    Rated 5 out of 5 stars
    7/8/26
    Love this product!

    This is one of my favorite products! It’s thick but not thick on my skin. Super hydrating and smells amazing!

  • Aubin C.
    Verified Buyer
    I recommend this product
    AGE RANGE 50's+
    SKIN TYPE Combo
    SKIN CONCERN Redness / Irritation
    Rated 5 out of 5 stars
    6/29/26
    Love

    So hydrating , my skin loves it soaks it up )

    I put it on after wash and tone before moisturizer or block .

  • Debra D.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6/25/26
    Gives a nice glow

    Wonderful serum that lays nicely on top of cleansed skin and under moisturizer.

  • Andie B.
    Verified Buyer
    I recommend this product
    AGE RANGE 30's
    SKIN TYPE Combo
    SKIN CONCERN Breakouts
    Rated 5 out of 5 stars
    6/25/26
    Love It

    I wasn’t sure about the smell of this at first as it was more floral than I was expecting. I thought I was smelling jasmine but the more I use it, the more it smells like a field of wildflowers to me. I’ve been using this with the Ursa Major face wash and toner and my gosh… there’s something about these products that make me look forward to washing my face and going through my skin care and it doesn’t feel like a chore. My skin feels absolutely amazing when I’m consistent with all these products and my hormonal acne on my chin is starting to chill out a little. Granted that could be from other life changes I have been making, but I’m sure these products are a part of what’s helping with that. I’m sure I will be buying more 😂.

    Ursa Major Skincare
    7/1/26

    Hi Andie! Thank you so much for all the love! We're beyond happy to hear that our products are making your skincare routine something to look forward to. Here's to many more glowing days ahead! 🤩